Friday May 4, 2012

 

7:30 am – 5:00 pm

Attendee & Media Check-in

Attending conference events requires you to have your registration credentials. Please stop by and pickup your badge and registration materials upon your arrival.

Track(s): Week Events
Location(s): Golden Pacific Foyer

 

8:00 am – 5:00 pm

Craft Beer Bar Owners Conference

Seminars and roundtables for beer bar owners.

Includes Daniel Lanigan panel, Friday BrewExpo America, lunch, roundtables and panels in a separate room from the rest of CBC, and Friday hospitalities.

Participants’ bars must have taps from five or more craft brewers.

* Separate Registration Fee Required

Track(s): Week Events
Location(s): Garden Salon 1

 

8:30 am – 9:30 am

Packaging Line: Cleaning Regiments & Validation

It is believed that 50 percent of beer contamination occurs on packaging lines. New Glarus Brewing’s Scott Noll will explain how to make cleanliness a top priority when making quality beer. Scott will reveal the many areas beer can be contaminated on your packaging line and how to make sure the packaging line does not ruin your beer.

Track(s): Brewery Operations
Speakers: Scott Noll
Location(s): Golden West Room

 

8:30 am – 9:30 am

Sake and Beer Hybrids: Techniques and Approaches

As craft brewers worldwide seek new experimental pathways to creative expression, they are finding the study and practice of other traditional fermented beverages an enlightening pursuit.

Kjetil Jikiun and Will Meyers have professional experience in sake brewing as well as combining beer and sake. This presentation will outline techniques and applications of Aspergillus oryzae and sake yeasts.

Track(s): Technical Brewing
Speakers: Kjetil Jikiun Todd Bellomy Will Meyers
Location(s): California Room

 

8:30 am – 9:30 AM

Aromas in Beer: Where They Come From

Packaging material properties that effect beer aroma & flavor stability presented.

Track(s): Quality
Speakers: George K Crochiere
Location(s): Town & Country Room

 

8:30 am – 9:30 am

Government Affairs Update

Excise taxes, franchise laws, three-tier matters, FDA and FTC involve the beer industry more than ever before, and TTB rulings are still waiting to drop. There is a lot going on in the government affairs that will increasingly impact your business. Marc Sorini will provide a brief on past legislation and expected current and future agendas.

Track(s): Government Affairs
Speakers: Marc Sorini
Location(s): Sunrise Room (Meeting House)

 

8:30 am – 9:30 am

Distribution Agreements and 3-Tier System

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity for questions and discussions to help participants explore common costly mistakes in an effort to minimize risk.

Track(s): Selling Craft Beer
Speakers: Anda Lincoln Melinda Sellers
Location(s): Golden Pacific Ballroom

 

8:30 am – 9:30 am

Human Resource for Non-Human-Resource People Continued

This will be a continuation of last year’s presentation. A panel of HR masters will address issues of finding, hiring and retaining great co-workers. Last year the question and answer period was lively, so there will again be plenty of time for questions.

Track(s): Packaging Breweries
Speakers: Carrie Alden Corkie Odell Molly Brooks
Location(s): San Diego Room

 

8:30 am – 9:30 am

Bar Start-Up and Efficiency

What does it take create a successful bar? Hear from a panel of experienced publicans. From paperwork to delegating duties, this panel will start anyone on their way to opening the next great beer bar or brewpub.

Track(s): Brewery Start-Ups
Speakers: Alec Lopez Daniel Lanigan Tom Peters
Location(s): Garden Ballroom

 

9:00 am – 5:00 pm

Sponsor & Exhibitor Check-in

Tradeshow hours: 9:30 – 4:00 pm.

Teardown hours: 4:00 – 10:00 pm.
Exhibitors should not begin dismantling booths prior to close of show.

Track(s): Tradeshow, Week Events
Location(s): Grand Ballroom Foyer

 

9:30 am – 4:00 pm

BrewExpo America

Complimentary lunch and beer provided.

This is your chance to shop the products and services of over 250 industry suppliers—all in one location!

Track(s): Tradeshow
Location(s): Big Tent, Grand Exhibit Hall

 

11:30 am – 1:00 pm

Lunch

Track(s): Receptions & Hospitalities
Location(s): Big Tent

 

1:45 pm – 2:30 pm

Export Development Program Awards Ceremony

At this year’s Craft Brewers Conference in San Diego we will recognize the winning Export Development Program brewery members who won awards at the following international competitions: 2011 Australian International Beer Awards, 2011 European Beer Star (Germany), 2011 Brew New Zealand, and the 2011 Stockholm Beer & Whiskey Festival.

Track(s): Export Development, Week Events
Location(s): Sunset Room (Meeting House)

 

2:40 pm – 3:40 pm

Barley Farming

Dan and a panel of farmers and brewers will discuss farm economics and the farm planning cycle. When do farmers decide on growing decisions, GMOs, quality and the impact on pricing from potential loss of support in the farm bill? Sure to be a great opportunity to get a new perspective on issues that affect the entire industry.

Track(s): Quality
Speakers: Charlie Bumgarner Dan Kopman Scott Brown Steve Edwardson
Location(s): Golden West Room

 

2:40 pm – 3:40 pm

Sales Business Planning

This is a presentation discussing sales business planning in the new era of craft beer sales. Understanding and explaining your wants and needs to the wholesaler, and, in turn, understanding their wants and needs. How do we all find the middle ground and work together to a successful partnership.

Track(s): Selling Craft Beer
Speakers: Adam Lambert John Bryant Tommy Gannon
Location(s): California Room

 

2:40 pm – 3:40 pm

Entering Craft’s Golden Era? Considerations with the Next Wave Coming

Craft Brew News (and Beer Marketer’s INSIGHTS) publisher Benj Steinman will
explore the developing craft scene. This will include everything from the next wave
of tiny craft breweries to the big brewers and importers getting more crafty, to the
potential for considerably more mergers and acquisitions, the trend towards
vinification, established craft brewers expanding capacity at a record pace, reinventing
themselves and more. Benj will provide an in-depth look at the evolution of
the craft movement with up-to-the-minute numbers, insights and analysis.

Track(s): Packaging Breweries
Speakers: Benj Steinman
Location(s): San Diego Room

 

2:40 pm – 3:40 pm

Rise of the Regulators

Brewers formerly had to consider working primarily with TTB. Art DeCelle explains how the FDA, FTC and EPA are getting involved with brewers and what jurisdiction exists.

Track(s): Government Affairs
Speakers: Art DeCelle
Location(s): Sunrise Room (Meeting House)

 

2:40 pm – 3:40 pm

Cost Analysis of Draught and Bottled Beer for a Small Brewery

Small Production Brewery Operations, from brewing to bottling. David Logsdon
and his esteemed panel will look at starting a small brewery including, among
other topics, cost analysis of draught verses bottling for a small brewery.

Track(s): Brewery Start-Ups
Speakers: David Logsdon Van Havig
Location(s): Town & Country Room

 

4:00 pm – 5:00 pm

What the Heck is Up With Wholesalers?

Around the wholesaling world, what is going on with wholesalers? What are priorities of wholesalers politically, and in the marketplace?

Paul Pisano illuminates issues that are important to beer wholesalers, where there is and isn’t common ground for wholesalers and brewers, and how they can continue to work together to more success for each.

Track(s): Selling Craft Beer
Speakers: Paul Pisano
Location(s): California Room

 

4:00 pm – 5:00 pm

Customer Engagement

Kevin Finn will discuss the number one reason customers return to a restaurant: past experience. True restaurant success is based on how well it delivers on the brand promise to customers.

Track(s): Brewpubs
Speakers: Kevin Finn
Location(s): Town & Country Room

 

4:00 pm – 5:00 pm

Women and Beer Relationships

As the popularity of craft beer grows, it is important for businesses to understand all target markets. Ginger Johnson will examine these markets that will continue to become more important to the craft segment.

Track(s): Packaging Breweries
Speakers: Ginger Johnson
Location(s): San Diego Room

 

4:00 pm – 5:00 pm

TTB Records and Permits Online

A two-part seminar where Valerie Bushman will cover the Federal reporting obligations from the receipt of raw materials to the removal of beer from the brewery. Additionally, Rick Chow will provide a presentation and live demonstration of TTB’s web-based system Permits Online.  Permits Online is TTB’s electronic alternative for drafting, submitting, and tracking applications for original qualification and amendments to existing registrations.

Track(s): Brewery Start-Ups
Speakers: Charlie Tull Rick Chow
Location(s): Sunrise Room (Meeting House)

 

4:00 pm – 5:00 pm

You brewed it, cooked it and sold it…Now what?

Your brewpub is in a great location, there is always a crowd and business is booming.  Your staff is energetic, knowledgeable and serving great food that compliments great beer.  Is your P&L telling a different story?  This talk will help brewpub owners and managers identify focus areas to improve the bottom line and provide at least 10 simple actions you can take home and implement immediately to help your business be more cost-efficient without sacrificing quality.

Track(s): Brewpubs
Speakers: Jason Weissberg
Location(s): Golden West Room

 

4:00 pm – 5:30 pm

A Comprehensive Look at Sour Ale Production

A panel discussion with Q&A on anything and everything you wanted to know about sour beer.

Track(s): Technical Brewing
Speakers: Peter Bouckaert Ron Gansberg Tomme Arthur Tyler King Vinnie Cilurzo
Location(s): Golden Pacific Ballroom