Barbara Fusco

Sales & Marketing Director Brewers Association

Barbara Fusco joined the Brewers Association as Sales & Marketing Director in 2010. She oversees marketing along with advertising and sponsorship sales for the organization. Barbara is responsible for ensuring the sales division meets revenue goals of approximately $1.8M. She also creates and executes marketing plans to meet the association’s membership and revenue objectives, and manages the BA marketing budget.

Barbara’s background is in branding, marketing communications, market research and public relations. She has significant past experience in marketing for sales forces. Before joining the BA, Barbara was PR Specialist/Client Services Manager for a boutique marketing and ad agency in Colorado. She holds a B.A. from Williams College.