Mentoring Roundtables

Thursday May 3, 2012

 

2:00 pm – 3:00 pm

Navigating through 50+ Beer Weeks

With 50+ beer weeks around the country, and more in planning, beer weeks are here to stay. How do you, as a craft brewer, not only attend
them but make the most out of your participation?

Which ones should you attend and support, and which ones might not make sense for you? With so many disparate interests (brewers, wholesalers, accounts), how do we bridge the gaps to ensure success for all?

Track(s):
Speakers: Chris Lennert Don Russell Jay Brooks Josh Schaffner Julia Herz Matt Younts
Location(s):

 

2:00 pm – 3:00 pm

Cask Ale – Keeping it Real on the Street

Cask ale is often regarded as one of the best example of the brewer’s art and craft. Quite often, however, it is a challenge to consistently deliver the quality and integrity this product requires at point-of-purchase. This seminar will provides valuable insights and first-hand experiences in assisting brewery sales personnel as they evaluate the commitment, stimulate dedication and maintain quality when bringing cask conditioned ales to the customers.

Track(s):
Speakers: Tim Suprise
Location(s):

 

2:00 pm – 3:00 pm

The Ultimate Intern: How to Train Tomorrow’s Brewers While Improving Your Own Brewery Operation

With the continued growth of craft brewing, along with 700+ breweries in planning, there is demand for trained brewers who can produce quality beer. One of two key components of training is practical experience (the other being  solid book knowledge of brewing concepts). This panel will examine the benefits of instituting an internship program to develop individuals who can help continue the growth of craft beer.

Track(s):
Speakers: Acacia Baldner Chris Erickson Larry Chase Logan Mayfield Steve Parkes
Location(s):



Friday May 4, 2012