4:50 pm – 5:50 pm
Craft Marketing Panel
Kim Jordan moderating. More information to come shortly.
Kim Jordan moderating. More information to come shortly.
This will be a continuation of last year’s presentation. A panel of HR masters will address issues of finding, hiring and retaining great co-workers. Last year the question and answer period was lively, so there will again be plenty of time for questions.
Craft Brew News (and Beer Marketer’s INSIGHTS) publisher Benj Steinman will
explore the developing craft scene. This will include everything from the next wave
of tiny craft breweries to the big brewers and importers getting more crafty, to the
potential for considerably more mergers and acquisitions, the trend towards
vinification, established craft brewers expanding capacity at a record pace, reinventing
themselves and more. Benj will provide an in-depth look at the evolution of
the craft movement with up-to-the-minute numbers, insights and analysis.
As the popularity of craft beer grows, it is important for businesses to understand all target markets. Ginger Johnson will examine these markets that will continue to become more important to the craft segment.
What risks does a brewery operation have that are imminent and need prioritization? How can managers, brewers and employees manage these?
Which ones need to be insured, which risks can be managed in another ways. All these questions and more will be addressed by John Bricker in a must attend seminar for any brewery owner.
Brewery owners will discuss the various ways you may plan to ensure the success of your brewery. Weigh your options in advance of the decision to step aside.
Audra will take you through the planning, design, and implementation phases of migrating from a datapoor accounting system to a more robust enterprise resource planning solution from the operations and administrative perspectives. She will share her experiences first-hand—the good, the bad, and the unique as they apply to a production brewery.