Introducing Experiences—our 2026 glow-up of classic educational tracks. We’re talking hand-crafted, role-specific schedules that take you from classroom to brewhouse to tasting room without missing a beat. And the best part? We’ve done all the planning for you. Choose your Experience, link up with your people, and cruise through CBC like it was designed just for you (because it was).
Taproom Management
Who You Are: Managers, front-of-house or kitchen leadership, event coordinators at taprooms of all sizes
Level up guest satisfaction and your bottom line. Dive into essential skills—from mastering labor costs and strengthening P&L literacy to training beer-educated teams and optimizing taproom profitability.
Small Brewery Leadership
Who You Are: People managers and HR, and finance or accounting managers at small breweries
This Experience is for small brewery staff navigating financial oversight, team leadership, and everyday operations. With sessions covering finance, AI, and legal insights, you’ll leave with tools to strengthen your foundation.
Marketing & Communications
Who You Are: Small brewery owners, marketing and social media managers, event staff
Explore content creation and local marketing tactics and learn to build a digital strategy that gets people in the door. This Experience delivers insights to help you boost visibility and sales.
Sales Foundations
Who You Are: Small brewery owners, off-premise salespeople
Ideal for people without a deep sales background, this Experience offers straightforward education to help your brewery grow. Discover how to partner with distributors, navigate regulatory filings, and assess the realities of self-distribution.
Advanced Distribution
Who You Are: Microbrewery sales and marketing professionals
Learn how to win distributor attention, evolve your brand strategy, and build scalable systems that support growth in competitive markets. Sharpen your edge with sessions tailored to seasoned marketers and salespeople.
Strategic Business Management
Who You Are: Regional brewery CEOs, executives, and senior leadership
Shape your brewery’s future with insights on brand building, innovation, and market differentiation. Learn how packaging influences consumer perception, why bold marketing beats big budgets, and how to support employees’ professional growth.
Regional Brewery Production
Who You Are: Brewmasters, directors of operations, and production decision makers at regional breweries
This Experience provides practical, scalable tools to improve efficiency, product quality, and decision-making across large, complex brewing systems. We’ll cover advanced dry-hop alternatives, fresh hop logistics, co-packing, and yeast nutrition.
Microbrewery Production
Who You Are: Microbrewery shift brewers, quality managers, and production staff
Choose this Experience for practical, production-focused education covering ingredient contracting, non-beer beverage safety, and packaging performance. Plus, explore lager fermentation techniques, dive into the science behind thiols, and more.
Small Brewery Production
Who You Are: Small brewery owners and staff focused on production
Created for small brewery teams balancing limited time, staff, and equipment, this Experience delivers highly applicable insights to boost your bottom line. Explore cost-conscious process improvements and learn new brewing techniques.
Export Development
Who You Are: Brewery owners, executives, and salespeople
Expand your brewery’s footprint with practical tips and resources from global experts. Learn the ins and outs of exporting beer and make connections to elevate your brand in international markets.
