HopSource: Harnessing the Power of Thousands of Noses

We want YOU (and your nose) to choose future U.S. aroma hop varieties.

Make your way to the Brewers Association booth in Upper Lobby F to rub and smell promising experimental hops. Takes less than 10 minutes and utilizes an easy-to-use tablet-based app format.

Location: Brewers Association Booth,  Upper Lobby F


  • Monday, April 8: 10:00 am – 2:00 pm
  • Tuesday, April 9: 12:00 pm to 4:00 pm
  • Wednesday, April 10: 12:00 pm to 3:00 pm
  • Thursday, April 11: 12:00 pm to 4:00 pm

No RSVP required. Just swing by—and you’re encouraged to come for multiple sessions. This event is free. Must be 21 or older.