Thrive

THRIVE

A roadmap to a CBC experience that empowers craft brewing community members to build safe, inclusive, and equitable cultures where everyone who makes, sells, and enjoys craft beer can thrive.


Legend:

For members of the DEI committee and subcommittees only

Training with National Conflict Resolution Center

Educational Seminars

Meet-ups

CBC Wellness Area

Thursday, September 9th
12:45 pm – 2:15 pm
301/302/303 
Brewers Association Diversity, Equity & Inclusion Committee / Subcommittee Meeting
For members of the DEI committee and subcommittees only
2:30 pm – 3:30 pm
301/302/303  
Brewers Association Diversity, Equity & Inclusion Committee Meet-up 
Come meet the members of the Brewers Association DEI committee and it’s four new subcommittees! Learn about DEI committee and subcommittee initiatives, what it’s like to serve on subcommittee, and about the 2021 CBC THRIVE passport. 
3:00 pm – 5:00 pm
New Image Restaurant and Brewery 
5622 Yukon Street  
Arvada, CO 80002 
Well-Being Meet-Up & Happy Hour by New Image Brewing 
Meet with folks interested in mental/physical well-being in the beer industry, while enjoying discounted drinks at New Image Brewing.
2:45 pm – 3:45 pm 
Session A 
407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking action. 
Friday, September 10th
8:30 am – 8:45 am 
CCC Atrium
Chair Yoga 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
9:00 am  – 10:45 am
Bellco Theatre 
General Session I – Welcome Back! 
Opening Announcements & State of the Industry—featuring remarks from DEI committee chair, Virginia Morrison. 
10:55 am – 11:10 am 
CCC Atrium
Guided Meditation 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
11:15 am – 12:15 pm 
Mile High Ballroom 4 
Doing the Work in DEI: Creating Productivity, Transparency, and Accountability with an Equity Scorecard 
Presented by Dr. J Jackson-Beckham, Heather Sanborn, and Roxanne  
In 2020, the Brewers Association Diversity Committee developed an Equity Scorecard that provides transparency, promotes productive dialogue, and guides organizational decision making with respect to diversity, equity, and inclusion (DEI). In this seminar, committee members share insights from that experience and provide a scalable, step-by-step process for creating and utilizing equity scorecards to achieve DEI goals. 
12:00 pm –1:00 pm 
Session B 

407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking action. 
12:25 pm – 12:40 pm 
CCC Atrium
Eye Yoga 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
12:45 pm – 1:45 pm 
Mile High Ballroom 4 
Exploring Untapped Sources for Future Employees, Ambassadors, and Collaborators 
Presented by Ashlie Randolph and Sarah Perez
Your brewery has made a commitment to diversifying its talent pool, but you aren’t sure where to find potential hires with a different background than our own. Not to mention, the thought of posting yet another ad on a recruitment site brings you to tears. You have created an amazing brewery that’s one of the best places to work in town…so why aren’t these awesome candidates coming to you? Chances are that these candidates aren’t aware that the skills and experience they have are just what you need! This session will explore how your brewery can create various pipelines that will flow excellent individuals to you. 
1:30 pm – 2:30 pm 
Session C 

407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking action. 
1:55 pm – 2:10 pm 
CCC Atrium
Guided Meditation  
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
2:15 pm – 3:15 pm 
Four Seasons Ballroom 3 & 4 
Preventing Sexual Harassment: How You Can Create a Safe and Secure Workplace 
Presented by Nikki Larchar
We’re not going to sugarcoat this – or, as you like to say, attenuate this – but the brewing industry has been rocked by thousands of stories shared by individuals who have experienced sexual harassment and inappropriate behavior at work. Now is the time to take action! During this session, we’ll explore what sexual harassment is and how it shows up in the brewing industry, but more importantly, we’ll explore what we can DO about it. Together, we’ll review the “worts,” if you will, of creating a workplace that is safe and secure for everyone. You’ll walk away from this session with a brew that fits what you and your team need. Now, let’s gather your army of allies and create that white whale in the brewing industry! 
3:00 pm – 4:00 pm 
Session D 

407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking action. 
3:25 pm – 3:40 pm 
CCC Atrium
Chair Yoga
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
3:45 pm – 4:00 pm 
CCC Atrium
Chair Yoga
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
Saturday, September 11th
8:30 am – 8:45 am 
CCC Atrium
Chair Yoga 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
9:00 am – 10:45 am 
Bellco Theatre
General Session II
Brewers Association Business & Keynote Address—featuring remarks from BA Equity and Inclusion Partner, Dr. J Jackson-Beckham 
10:55 am – 11:10 am 
CCC Atrium
Guided Mediation 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
12:25 pm – 12:40 pm
CCC Atrium
Eye Yoga 
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear) 
12:45 pm – 1:45 pm 
501/502/503/504 
Talkin’ About Talking: Where to Start the Discussion on Mental Well-Being 
Presented by Rachel Bell and Damon Arredondo 
How do we start the conversation on our own mental well-being and why is it so hard? Mental health was already a sensitive and personal topic, but it’s been highlighted as a crisis during the pandemic. Stressors can come from a variety of places: work, outside of work, or pre-existing conditions. It is not always clear who is responsible for the mental well-being of employees, and that question has only become more confusing with COVID-19. Mental health is never a one-size-fits-all problem for individuals or for businesses, but having a positive company culture that strives for good mental well-being is directly linked to physical safety and the overall success of your brewery. This seminar will help us all kick off the conversation. Let’s see where we can go together! 
1:30 pm – 2:30 pm 
Session E 

407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking action. 
12:45 pm – 1:45 pm 
Four Seasons Ballroom 1 & 2 
Crafting Culture: Tapping into the Needs of Your Staff 
Presented by Chris Deferio 
As craft beverage professionals we obsess over the drink we love. Its history, nuances, and culture are all part of why we are passionate and driven to tend to the details so it can reach its full potential under our care. The question is, do we care for our staff as well as we care for the product we make?  
In this seminar, Chris Deferio will present the essential elements that go into successfully managing and caring for the people who make your business run. He will cover models for communication, building trust, utilizing feedback, and actionable steps to fully embrace your role as a facilitator of your staff’s success and ultimately the success of your business. 
2:15 pm – 3:15 pm 
Mile High Ballroom 1 
Does Your Taproom Only Look Like You? 
Presented by Carl Roaches, Jr., DeAndre Walker, Ken Noble, and Blanca Quintero 
The intent of this roundtable discussion will be to speak on the reasons taprooms and breweries in general aren’t as diverse or inclusive as they could be. To this end, we will discuss ways that breweries can engage with their local communities and increase diversity, equity, and inclusion (DEI) in breweries everywhere. 
3:00 pm – 4:00 pm 
Session F 

407
Workshop: The Bystander Challenge 
Presented by Marc Meyer and Ashley Virtue of the National Conflict Resolution Center 
This workshop examines a bystander’s role in decreasing inappropriate communication and behavior in the workplace. Colleagues in a work environment often hear comments and witness behaviors that can escalate to the point of an individual feeling harassed by their coworker. Increasingly, bystanders are being asked to become “up-standers;” to stand up to perceived harassment issues. As many recognize, that is easier said than done. Many times, workplace dynamics make it challenging to know the correct course of action. Long-term working relationships, workplace culture, lack of diversity on a team, and discomfort with the topic can all get in the way of taking ac 
3:25 pm – 3:40 pm 
CCC Atrium
Chair Yoga
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear)
3:45 pm – 4:45 pm
Mile High Ballroom 4
Walking Your Corporate Culture Talk through Stewardship and Community Engagement 
Presented by Ashlie Randolph, Betsy Lay, Tamil Maldonado and Linda Cooley
Given a renewed commitment from many breweries to diversify and grow their interaction with members of the communities they operate in, this roundtable discussion will set the stage for honest conversations on how to bring company values rooted in diversity and inclusion to life through actively cultivating mutually beneficial relationships with community leaders, organizations, and movements. 
3:45 pm – 4:00 pm 
CCC Atrium
Chair Yoga
Drop in for 15-minute wellness break in the CBC wellness lounge, located in the Atrium at the Colorado Convention Center (under the big blue bear)
5:00 pm – 6:00 pm 
403
Mentorship Program Meet-Up 
The Brewers Association Mentorship Program works to increase the diversity of the workforce, leadership, and ownership of small and independent breweries by providing structured mentoring and advocacy to those experiencing barriers to access or advancement in the industry. All are welcome to join the first cohort of 30 program participants and mentors as many meet for the first time in real life. Come network, meet members of the Mentorship and Professional Development Subcommittee, and learn how you can get involved in future cohorts and help grow the impact of the program. 
Sunday, September 12
9:00 am – 10:00 am
501/502/503/504
The Unthinkable Has Happened: Finding your Way After Harassment, Discrimination, or Abuse Has Changed Everything
Presented by Dr. J Jackson-Beckham
Available organizational training, resources, and education that addresses harassment, discrimination, and abuse in the workplace overwhelmingly focuses on policy and prevention. But what happens when prevention efforts and organizational policies aren’t enough? What do you do when you or one of your team members becomes the victim of workplace harassment, discrimination, or abuse? In this seminar, Brewers Association Equity and Inclusion Partner, Dr. J Jackson-Beckham, offers a candid and informative discussion of several challenging realities for small and independent brewers and members of allied trade, starting with the premise that the unthinkable can and does happen.
10:30 am – 11:30 am
Mile High Ballroom 4
Economics of Equity: Why Evolving Your Consumer Base Makes Sense…and Cents
Presented by Denise Ford Sawadogo and Tranice Watts
Increasing diversity and fostering inclusion with the craft beer community is essential today. As one brewery owner said, “a business model that relies solely on meeting the needs of the ‘status quo’ consumer is bound to fail.” This presentation will showcase breweries that have been able to turn genuine efforts to make their brand and its offerings more inclusive into tangible growth for their company.