We’re excited to announce a 12th seminar track to the 2018 Craft Brewers Conference! The new leadership track is aimed at decision-makers who are seeking to stay on top of trends and apply new ideas from today’s thought leaders to their businesses.
Crafting the Customer Experience for People Not Like You
Tuesday, May 1, 1:20 PM – 2:20 PM
Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes.
Speaker: Kelly McDonald, president, McDonald Marketing
Storytelling, Authenticity, and what Politics and Pints Have in Common
Wednesday, May 2, 1:20 PM – 2:20 PM
When consumers have more choice in craft beer than ever before, how do you make yours stand out? Brewing the best beer helps, of course, but so does crafting a story that forges an authentic connection with your customers so that they’re not just choosing a flashy case off the shelf – they’re choosing you. Cody Keenan, craft beer fan and Barack Obama’s chief speechwriter, talks about what politics and pints have in common, and shares insights and stories picked up over eight years in the most exclusive craft brewery in the world: The White House.
Speaker: Cody Keenan, chief speechwriter for President Barack Obama
The Art of Inclusive Leadership
Thursday, May 3, 11:30 AM – 12:30 PM
In this session, Ash explores why the single most important trait in the leaders of today is mastering the Art of Inclusive Leadership. By first turning the lens inward, we can explore our own unconscious bias and histories. Ash will explore the 5 pillars of inclusive leadership. With wildly funny and poignant stories, and a tough yet compassionate stance, Ash tells us how to take off the armor and be our authentic selves. Rather than serving up candy-coated optimism, Ash gives us permission to relate to each other as direct, authentic, unapologetic human beings by elevating her audience beyond empathy into the realm of personal discovery, and challenging every listener to take personal responsibility for creating a bigger societal shift.
Speaker: Ash Beckham, diversity educator
The Power of Purpose in Business and Life
Thursday, May 3, 12:55 PM – 1:55 PM
In today’s world of hyper-connectivity, people are feeling more disconnected from themselves and their core purpose—both in life, in their work and even in their country—than maybe ever before. In the real world, and social media world too, there seems to be a designed plan to foster a world of constant chaos and a more damaging US versus THEM social disorder. This is where the power of purpose comes in. Finding purpose in your life and your life’s work is an energizing and powerful force to counter chaos and divisiveness. Companies also need the North Star of purpose and so do countries. Roy Spence, CEO and co-founder of The Purpose Institute, has made it his life’s journey to discover and bring to life the path to purpose and higher calling for leaders of companies.
Speaker: Roy Spence, co-founder and CEO, The Purpose Institute
Trends You Need to Know
Tuesday, May 1, 2:40 PM – 3:40 PM