Keynote
Mon. April 20 Keynote
Unreasonable Hospitality
Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a co-producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award. His new book, Unreasonable Hospitality: The Field Guide, comes out in April 2026.

Will Guidara
Wed. April 22 Keynote
The State of the Industry
Brewers Association President and CEO Bart Watson will deliver his annual State of the Industry address as the closing keynote Wednesday afternoon. Known for his data-driven analysis and deep understanding of market trends, Watson will share insights on market performance, consumer trends, and the forces shaping the future of small and independent breweries.

Bart Watson
Speakers
World Beer Cup
Awards Ceremony:
April 22, 2026
Philadelphia, Pa.
The World Beer Cup is the most prestigious beer and cider competition in the world.

The Venue

Sponsorship Opportunities
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