America's Largest Gathering for the Beverage Alcohol Industry

Philadelphia, PA

April 20–22, 2026

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Innovation today, impact tomorrow.

The Craft Brewers Conference® is where brewers, innovators, and industry leaders unite to shape the future of independent beverage alcohol. From dynamic educational sessions and an expansive trade show floor to lively networking events and unforgettable moments of camaraderie, CBC® offers a platform that reflects the creativity, resilience, and passion of today’s brewers. Whether you’re just starting out or leading a well-established brewery, this is the gathering that moves the industry forward.

Keynote

Mon. April 20 Keynote

Unreasonable Hospitality

Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a co-producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award. His new book, Unreasonable Hospitality: The Field Guide, comes out in April 2026.

Will Guidara

Will Guidara


Wed. April 22 Keynote

The State of the Industry

Brewers Association President and CEO Bart Watson will deliver his annual State of the Industry address as the closing keynote Wednesday afternoon. Known for his data-driven analysis and deep understanding of market trends, Watson will share insights on market performance, consumer trends, and the forces shaping the future of small and independent breweries.

Bart Watson

Speakers

World Beer Cup

Awards Ceremony:
April 22, 2026

Philadelphia, Pa.

The World Beer Cup is the most prestigious beer and cider competition in the world.

The Venue

The Pennsylvania Convention Center

1101 Arch St.
Philadelphia, Pa.

Sponsorship Opportunities

 Activations abound to elevate your presence at CBC! Branding, happy hours, sponsored seminars….We have incredible assets to help you make the most of the show!

You’re in Good Company…

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