2021 Update & FAQs

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Craft Brewers Conference and BrewExpo America Rescheduled for September 9-12, Moved to Denver

Annual event provides vital resources as craft brewers look to the future

Boulder, Colo. • Jan. 12, 2021 — The 38th edition of the Craft Brewers Conference® & Brew Expo America® (CBC) presented by the Brewers Association, will return to Denver, September 9-12, 2021. The premier conference and trade show for the craft brewing industry was originally scheduled to take place in San Diego, March 29-April 1, 2021, but has been rescheduled due to the ongoing pandemic.

“Shifting to September in Denver provides us with an opportunity to potentially convene in person, making it possible to do what brewers do best—build community through sharing our expertise and passion, and learn from each other,” said Bob Pease, president and CEO, Brewers Association.

Final confirmation of the in-person event remains dependent on health and safety protocols at the time of the conference. If an in-person event is not possible due to COVID-19 related concerns, the conference will move online. Registration for attendees and media is anticipated to open in April 2021.

“The past year has been tumultuous for the craft brewing community, as we’ve faced a number of challenges. But we are resilient,” said Pease. “We know that maintaining craft beer’s health and vitality for the future starts with CBC and the cultivation and education of our professionals. We hope to see everyone in Denver this fall.”

The conference provides the latest in technical brewing resources, education, and business development opportunities for professionals who work across the spectrum of craft beer. Seminars across eight educational tracks have been developed to help brewers remain relevant and stay competitive in the ever-changing business climate. BrewExpo America, the largest trade show of its kind in North America, is the ultimate “one-stop shop” for brewers looking to invest in their businesses and make important connections with vendors.

The 2019 Craft Brewers Conference & BrewExpo America generated $37.9 million in direct spending in Denver and attracted nearly 15,000 brewing industry professionals.

In addition to the rescheduling of CBC, the Great American Beer Festival® (GABF) competition and awards ceremony, historically held in Denver, will also shift, with the awards announced during CBC on September 10. Details for the festival portion of GABF remain under review. A complete GABF competition timeline is available here.

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2021 Craft Brewers Conference FAQs

Attendees

September 9-12, 2021.

Due to the current arc of the pandemic, the ability to hold a large gathering in early Q2 in San Diego is unlikely and unwise. San Diego leadership agreed to mutually cancel the event. Alternate San Diego dates later in 2021 or in 2022 were unavailable.

Like much of 2020 decisions, that will be a rolling timeline. Likely Q2 but could be Q3.

Q2 2021 (mid to late April), more details to come.

Registration fees for the in-person full conference start at $300.

No.

Yes.

That will depend on current rules regarding large gatherings at the time. We are planning the event with an eye toward maintaining COVID-19 cautious health and safety protocols such as safe distancing, masks and increased sanitizing.

Yes.

Based on current vaccination distribution plans, holding a large, controlled gathering like the CBC in mid-September seems like a reasonable plan for moving forward. Of course, time will tell and we will be ready to shift to a virtual only event if needed.

It will depend on current state of COVID-19. For now, proof of vaccination, planning on sanitizing, safe distancing and masks. This will evolve but expect new health & safety protocols that will be part of all events moving forward into the future.

Currently, our plan would be to require proof of vaccination. We will review as the date approaches and defer to health and safety protocols at that time.

If the event is canceled all attendees will be fully refunded, or give them the option to transfer to virtual. Otherwise, we’ll adhere to our normal refund policy.

Exhibitors

Exhibitors will be placed in booths for the Denver show and given an option to opt out with no cancelation fees until EOD February 17, 2021. All exhibitors will receive detailed information and next steps on January 12. New booth locations for Denver will be shared with exhibitors on or before Jan 28.

Exhibitors that cancel on or before Feb 17, 2021 will be refunded in full.

No.

Companies that already canceled and we held 20% deposit, can rebook Denver at booth cost less the 20% deposit we retained. For those that already canceled and don’t want to rebook, they’ll get their 20% deposit back if requested. Please contact cbc@nullbrewersassociation.org with additional questions.

Seminars

If held in person, no. However, as always, all seminar recordings will be posted for BA members and CBC attendees after the event.

If held in person, no.

No. You should have received an email from MacKenzie Staples regarding this. If you did not, please reach out to her directly at mackenzie@nullbrewersassociation.org.

You should have received an email from MacKenzie Staples regarding this. If you did not, please reach out to her directly at mackenzie@nullbrewersassociation.org.

Hotels

If you booked through the official conference booking site, your hotel room will be automatically canceled. Those with reservations will receive a cancelation email by January 15. If they do not receive a cancelation email they will need to contact craftbrewers@nullconferencedirect.com If you booked outside of the conference site, you are responsible for canceling your reservation.

The official booking site will begin taking reservations on March 1, 2021.