2021 Updates & FAQs

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COVID-19 Guidance & Updates as of April 27, 2021 (Subject to change. Please check back for updates)

Brewers Association COVID-19 Requirements for Participation

Attendance at or participation in Brewers Association’s 2021 Craft Brewers Conference & BrewExpo America is subject to compliance with Brewers Association and the event facilities’ policies and procedures to implement current CDC, State of Colorado, City of Denver and Colorado Convention Center recommendations and requirements, which include, but are not limited to, wearing an approved and properly worn mask, social distancing, drinking and eating while seated, staying at home or in your hotel if you’re feeling unwell and leaving the venue immediately if feeling unwell or showing COVID-19 symptoms.

During the COVID-19 pandemic, Brewers Association is making necessary adjustments & prioritizing participant well-being as our top priority. We must start with an acknowledgement the situation remains fluid and subject to change as circumstances dictate. At present, together, with the Colorado Convention Center and based on current mandates from the State of Colorado/City of Denver, we plan for the following:

  1. Proper mask wearing required at all conference events
  2. Physical distancing
  3. Extra meeting room space to spread out
  4. Advance sign up for seminars to limit seminar room capacity
  5. Elbow bumps – No handshakes or hugs, please.
  6. Hand sanitizing stations
  7. One way traffic flow in high traffic areas
  8. The Colorado Convention Center (CCC) is a 5-star certified venue with stringent protocols- the HVAC systems are fitted with MERV 8 Pleated Filters paired with Multi Sak filters equaling MERV 13 performance rate and MERV 13 Pleated Filters. This puts the CCC well above Residential/Commercial which is MERV 10 and just below Hospital & General Surgery rating, which is MERV 14.

All hotels within the conference room block have been following procedures and protocols developed in consideration of guidance and information shared by the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), other leading organizations and experts and local government requirements and guidance. Check their websites for updates


2021 Craft Brewers Conference FAQs


September 9-12, 2021.

Due to the current arc of the pandemic, the ability to hold a large gathering in early Q2 in San Diego is unlikely and unwise. San Diego leadership agreed to mutually cancel the event. Alternate San Diego dates later in 2021 or in 2022 were unavailable.

That will be a rolling timeline. We are currently targeting early August.

Registration opens May 4, 2021.

Registration fees for the in-person full conference start at $299. See full details on our Registration page.



That will depend on current rules regarding large gatherings at the time. We are planning the event with an eye toward maintaining COVID-19 cautious health and safety protocols such as safe distancing, masks and increased sanitizing.


Based on current vaccination distribution plans, holding a large, controlled gathering like the CBC in mid-September seems like a reasonable plan for moving forward. Of course, time will tell and we will be ready to shift to a virtual only event if needed.

It will depend on current state of COVID-19, and will evolve, but expect new health and safety protocols that will be part of all events moving forward into the future. Protocols may include sanitizing, safe distancing and masks, proof of vaccination, and/or negative COVID-19 tests.

Currently, our plan is to not require proof of vaccination. However, we strongly encourage all attendees and exhibitors to speak with their doctors and get the vaccine if they are eligible. We will review as the date approaches and defer to health and safety protocols at that time.

If the event is canceled all attendees will be fully refunded, or have the option to transfer to virtual. View our cancellation/refund policy.


Exhibitors will be placed in booths for the Denver show and given an option to opt out with no cancelation fees until EOD February 17, 2021. All exhibitors will receive detailed information and next steps on January 12. New booth locations for Denver will be shared with exhibitors on or before Jan 28.

Exhibitors that cancel on or before Feb 17, 2021 will be refunded in full.


Companies that already canceled and we held 20% deposit, can rebook Denver at booth cost less the 20% deposit we retained. For those that already canceled and don’t want to rebook, they’ll get their 20% deposit back if requested. Please contact cbc@nullbrewersassociation.org with additional questions.


If held in person, no. However, as always, all seminar recordings will be posted for BA members and CBC attendees after the event.

If held in person, no.

No. You should have received an email from MacKenzie Staples regarding this. If you did not, please reach out to her directly at mackenzie@nullbrewersassociation.org.

Contact MacKenzie Staples as soon as possible at mackenzie@nullbrewersassociation.org.


If you booked through the official conference booking site, your hotel room will be automatically canceled. Those with reservations will receive a cancelation email by January 15. If they do not receive a cancelation email they will need to contact craftbrewers@nullconferencedirect.com If you booked outside of the conference site, you are responsible for canceling your reservation.

The official booking site will begin taking reservations on March 23, 2021. Booking information can be found on our Find a Hotel page.