Media Tool Kit
What’s On Tap at CBC
As the craft brewing industry’s largest gathering, CBC features a bevy of visual, sensory and educational opportunities. In addition to in-studio beer styles or beer and food pairing presentations, we welcome you on-site to the Colorado Convention Center for segments including:
- The Business of Beer: Discover the larger story on the growth of craft beer and beer culture in America. There are more breweries operating in the U.S. than ever before. Delve into the economic impact these small and independent brewers are having on our country, what’s next for the craft brewing community and more.
- Trends, Tools, and Technologies: Thousands of attendees will convene to learn the latest in brewing science and scope out up-and-coming trends, tools and technologies from their colleagues and over 700 exhibitors (think big shiny fermenters, running canning lines and more!).
- Science and Styles: From non-alcoholic and gluten-free beers to Gose, Hazy IPAs and everything in between, the Brewers Association can help curate interviews to discuss what’s happening in various style categories. Additionally, explore the science behind the styles by scratching and sniffing new and experimental hops, or taking a look at healthy yeast strains, which are vital for flavor consistency in beer.
- Craft in Colorado: Colorado ranks third in the nation for the number of breweries (395 as of 3/1/19) and is considered a trendsetter in the brewing industry. As craft brewers from around the country and world ascend to the Mile High City, what’s Colorado’s impact on craft?
Starting Monday, April 8 through Thursday, April 11, we can offer access to the convention center early in the morning for live remotes from the exhibit hall and during the conference for taped and live pieces. We also have b-roll available for use for any segments you are working on in the lead up to CBC.
Please let us know if you are interested in sending a crew to cover the event or arranging an in-studio segment.
CBC Media Access Requirements
The 2019 Craft Brewers Conference & BrewExpo America® (CBC) is open to working media from trade and consumer-focused outlets. The credential application must be completed for each staffer who plans to attend from your media outlet. Unless otherwise pre-approved, media outlets are limited to a total of four (4) credentials.
Qualified journalists wishing to cover CBC must apply for media credentials.
• In some cases, we may request additional verification about your past work or coverage plans. Those who have attended CBC under media credentials in the past may be asked to show coverage they produced as a result of press access.
• A history of being registered at previous Brewers Association events, including CBC, does not guarantee approval for media credentials.
• Applications may take up to two weeks to process.
• Credentialed media are not permitted access to the following: Craft Beer Wholesalers Symposium; Voting Members’ Meeting; and state guild meetings/seminars.
• Disclaimer: All media credentials will be provided at the discretion of the CBC media staff per the CBC Media Access & Requirements. CBC reserves the right to accept or deny credentials.
Working Media Qualifications Media credentials are reserved for working members of the press only. This includes editors, reporters, bloggers, authors, producers, camera crews and photographers.
Credentials will not be granted to non-editorial media professionals including publishers, general managers, account representatives, sales executives, brand executives and PR/marketing representatives, as well as anyone whose primary purpose for attending CBC is, in our judgment, for reasons other than covering it as working news media.
Bloggers Blogs must reflect current craft brewing and/or related news. New posts must be published at least weekly. Blog traffic must exceed 2,000 unique visits per month.
Freelancers Must provide a verifiable letter of assignment from a bona fide media outlet.
Video Production Companies Non-media companies and production crews hired by breweries to film at CBC will not be considered for media accreditation.
Social Media Influencers Influencers must have at least one verifiable social media account with a relevant and substantial following (minimum 5,000 followers) and demonstrated active engagement. Applicable social channels include Facebook, Instagram, Twitter and YouTube.
Filming at CBC
If your organization is filming video at CBC, you are asked to check in at media registration for instructions prior to beginning work. Unauthorized film crews may have their credentials revoked.
Seminars may only be filmed with prior approval from the speakers. Any live streaming of seminars, including Facebook Live broadcasts, is prohibited.
|Media Check-In & Badge Pick-Up|
|Monday, April 8||
7:00 am – 8:00 pm
|Tuesday, April 9||
7:00 am – 5:00 pm
|Wednesday, April 10||
8:00 am – 5:00 pm
|Thursday, April 11||
8:30 am – 3:00 pm