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Media Access Requirements

The Craft Brewers Conference® & BrewExpo America® (CBC®) welcomes working media from trade and consumer-focused publications. Qualified journalists wishing to cover CBC must formally apply for media credentials at the link below.

Qualified journalists wishing to cover CBC must apply for media credentials.

Please note:

  • The credential application must be completed for each staffer who plans to attend from a media outlet. Media outlets are limited to a total of four (4) credentials.
  • We may request additional verification about your past work or coverage plans. Those who have attended CBC under media credentials in the past may be asked to show coverage they produced as a result of press access.
  • A history of being approved for media credentials at previous Brewers Association events, including CBC, does not guarantee approval.
  • Applications may take up to two weeks to process.
  • Media credentials include access to the welcome reception.
  • Credentialed media are not permitted access to the following: pre-conference education, voting members’ meeting, political action committee events, and state guild meetings/seminars.
  • While media credentials do not include access, pre-conference workshops are available for purchase.
  • Disclaimer: All media credentials will be provided at the discretion of the CBC media staff per the CBC Media Access & Requirements. CBC reserves the right to accept or deny credentials.

If you have any questions, please email Backbone Media.

Apply for Media Credentials

Apply for credentials

Contacts

Jessie Vandenhouten

Backbone Media

Email Jessie

Ann Obenchain

Vice President of Marketing & Communications

Email Ann

Press Releases, Assets/Downloads, Photography, and B-Roll are available in the CBC Media Kit:

Media credentials are reserved for working members of the press only. This includes, but is not limited to, writers, editors, reporters, and producers. Credentials will not be granted to non-editorial media professionals including, but not limited to, publishers, general managers, account representatives, sales executives, documentary makers, brand executives, and PR/marketing representatives, as well as anyone whose primary purpose for attending CBC is, in our judgment, for reasons other than covering it as working news media.

Freelancers

Freelancers must provide a verifiable letter of assignment from a bona fide media outlet.

Social Media Influencers
Content creators must have at least one verifiable social media account with a relevant and substantial following of more than 5,000 followers and demonstrate active engagement. Applicable social channels include Facebook, Instagram, TikTok, X, and YouTube. Content must consistently focus on craft brewing/ beer or food and beverage, promote responsible consumption, and meet the channel’s legal drinking age requirements.

  • Social media influencers that fit the aforementioned criteria must post a minimum of one (1) in-feed post by March 7, 2025.
  • Media credentials will be provided to the influencer once content is posted and emailed to Backbone Media. If the social media influencer does not post a minimum of one (1) in-feed post, their media credentials will be revoked.
  • Please reach out to Backbone Media for more information.

Bloggers

Blogs must be established (6 months or longer) and reflect current craft brewing/ beer or food and beverage-related news. New posts must be published at least weekly. Blog traffic must exceed 5,000 unique visits per month. Individual company and personal blogs will not be considered for credentials. Bloggers should be prepared to submit verification of website analytics upon request.

Video Production Companies

Production crews hired by breweries or other non-media companies to film at CBC will not be considered for media accreditation.

If your organization plans on filming any kind of video content at CBC, you will need to check in at media registration for instructions prior to beginning work. Unauthorized film crews may have their credentials revoked.

Please note seminars may only be filmed with prior approval from the speakers. Any live streaming of seminars, including Facebook Live broadcasts, is prohibited.

Credentialed media will have access to a media center.

Day Hours*
Tuesday, April 29, 2025 8:00 am – 5:00 pm
Wednesday, April 30, 2025 8:00 am – 5:00 pm
Thursday, May 1, 2025 8:30 am – 7:00 pm

*Hours are subject to change

Day Hours*
Sunday, April 27, 2025 7:30 am – 5:00 pm
Monday, April 28, 2025 7:00 am – 8:00 pm
Tuesday, April 29, 2025 8:00 am – 5:00 pm
Wednesday, April 30, 2025 8:00 am – 5:00 pm
Thursday, May 1, 2025 8:00 am – 3:00 pm

*Hours are subject to change