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Media Access Requirements

The Craft Brewers Conference® & BrewExpo America® (CBC) is open to working media from trade and consumer-focused outlets. The credential application must be completed for each staffer who plans to attend from your media outlet. Unless otherwise pre-approved, media outlets are limited to a total of four (4) credentials.

Qualified journalists wishing to cover CBC must apply for media credentials.

Please note:

  • In some cases, we may request additional verification about your past work or coverage plans. Those who have attended CBC under media credentials in the past may be asked to show coverage they produced as a result of press access.
  • A history of being registered at previous Brewers Association events, including CBC, does not guarantee approval for media credentials.
  • Applications may take up to two weeks to process.
  • Credentialed media are not permitted access to the following: Craft Beer Wholesalers Symposium, Cicerone, Voting Members’ Meeting, political action committee events, and state guild meetings/seminars.
  • Disclaimer: All media credentials will be provided at the discretion of the CBC media staff per the CBC Media Access & Requirements. CBC reserves the right to accept or deny credentials.

If you have any questions, please email Meg Weldon.

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Working Media Qualifications

Media credentials are reserved for working members of the press only. This includes editors, reporters, book authors, producers, camera crews and photographers. Credentials will not be granted to non-editorial media professionals including publishers, general managers, account representatives, sales executives, brand executives and PR/marketing representatives, as well as anyone whose primary purpose for attending CBC is, in our judgment, for reasons other than covering it as working news media.


Freelancers must provide a verifiable letter of assignment from a bona fide media outlet.

Video Production Companies

Production crews hired by breweries or other non-media companies to film at CBC will not be considered for media accreditation.

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Apply for Media Credentials

The application period is January 11 – May 5, 2022.

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Filming at CBC

If your organization is filming video at CBC, you are asked to check-in at media registration for instructions prior to beginning work. Unauthorized film crews may have their credentials revoked.

Seminars may only be filmed with prior approval from the speakers. Any live streaming of seminars, including Facebook Live broadcasts, is prohibited.

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Media Check-In & Badge Pick-Up*
Monday, May 2

7:00 am – 6:00 pm

Tuesday, May 3

7:00 am – 5:00 pm

Wednesday, May 4

8:00 am – 5:00 pm

Thursday, May 5

8:00 am – 3:00 pm

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Media Center Hours*
Tuesday, May 3

8:00 am – 8:00 pm

Wednesday, May 4

8:00 am – 5:00 pm

Thursday, May 5

8:00 am – 4:00 pm

*Hours are subject to change. 

Credentialed media have access to the media center.

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Meg Weldon

Backbone Media

970-963-4873 x212 | Email Meg

Erin Key

Backbone Media

970-963-4873 x1232 | Email Erin

Ann Obenchain

Marketing & Communications Director

303-447-0816 x 193 | Email Ann

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