Media

Media Tool Kit

*Please be sure to include the required photo credit whenever using any of these images: Photo © Brewers Association.

What’s On Tap at CBC 2020

As the craft brewing industry’s largest gathering, CBC features a bevy of visual, sensory and educational opportunities. In addition to in-studio beer styles or beer and food pairing presentations, we welcome you onsite to the Henry B. González Convention Center, located in the middle of historic downtown San Antonio, along the world famous River Walk, for segments including:

  • The Business of Beer: Discover the larger story on the growth of craft beer and beer culture in America. There are more breweries operating in the U.S. than ever before. Delve into the economic impact these small and independent brewers are having on our country, what’s next for the craft brewing community and more.
  • Trends, Tools, and Technologies: Thousands of attendees will convene to learn the latest in brewing science and scope out up-and-coming trends, tools and technologies from their colleagues and over 1,000 exhibitors (think big shiny fermenters, running canning lines and more!).
  • Science and Styles: From non-alcoholic and gluten-free beers to Gose, Hazy IPAs and everything in between, the Brewers Association can help curate interviews to discuss what’s happening in various style categories. Additionally, explore the science behind the styles by scratching and sniffing new and experimental hops, or taking a look at healthy yeast strains, which are vital for flavor consistency in beer.
  • Craft in Texas:  Craft brewers in Texas produced more than 1.1 million barrels of beer and contributed more than $5 billion to the economy (3rd in the country) in 2018.  Texas ranks 11th in the nation for the number of breweries (283 as of 3/1/19) and is considered a hot bed for growth in the craft brewing industry. As craft brewers from around the country and world convene in San Antonio , what’s Texas impact on craft?
  • Get to Know San Antonio: San Antonio’s River Walk, Spanish colonial architecture and parks and plazas make it one of America’s most picturesque cities. As one of the fastest growing cities in the nation, San Antonio offers modern convenience in the middle of a historic city with diverse culture, ethnic cuisine and exciting attractions.

Starting Monday, April 20 through Wednesday, April 22, we can offer early morning access to the convention center  for live remotes from the exhibit hall and during the conference for taped and live pieces. We also have b-roll available for use for any segments you are working on in the lead up to CBC.

Please let us know if you are interested in sending a crew to cover the event or arranging an in-studio segment.

2020 CBC Media Access Requirements

The 2020 Craft Brewers Conference® & BrewExpo America® (CBC) is open to working media from trade and consumer-focused outlets. The credential application must be completed for each staffer who plans to attend from your media outlet. Unless otherwise pre-approved, media outlets are limited to a total of four (4) credentials.

Qualified journalists wishing to cover CBC must apply for media credentials.

Please note:

In some cases, we may request additional verification about your past work or coverage plans. Those who have attended CBC under media credentials in the past may be asked to show coverage they produced as a result of press access.

A history of being registered at previous Brewers Association events, including CBC, does not guarantee approval for media credentials.

• Applications may take up to two weeks to process.

• Credentialed media are not permitted access to the following: Craft Beer Wholesalers Symposium, Cicerone, Voting Members’ Meeting, political action committee events, and state guild meetings/seminars.

Disclaimer: All media credentials will be provided at the discretion of the CBC media staff per the CBC Media Access & Requirements. CBC reserves the right to accept or deny credentials.

If you have any questions, please email Jenelle Scott.

Working Media Qualifications

Media credentials are reserved for working members of the press only. This includes editors, reporters, bloggers, book authors, producers, camera crews and photographers. Credentials will not be granted to non-editorial media professionals including publishers, general managers, account representatives, sales executives, brand executives and PR/marketing representatives, as well as anyone whose primary purpose for attending CBC is, in our judgment, for reasons other than covering it as working news media.

Bloggers

Blogs must be established and reflect current craft brewing/beer or food and beverage related news. New posts must be published at least weekly. Blog traffic must exceed 10,000 unique visits per month. Individual company and personal blogs will not be considered for credentials. Bloggers should be prepared to submit verification of website analytics.

Social Media Influencers

Influencers must have at least one verifiable social media account with a relevant and substantial following more than (minimum 5,000 followers) and demonstrated active engagement. Applicable social channels include Facebook, Instagram, Twitter and YouTube.

Freelancers

Freelancers must provide a verifiable letter of assignment from a bona fide media outlet.

Video Production Companies

Production crews hired by breweries or other non-media companies to film at CBC will not be considered for media accreditation.

Filming at CBC

If your organization is filming video at CBC, you are asked to check in at media registration for instructions prior to beginning work. Unauthorized film crews may have their credentials revoked.

Seminars may only be filmed with prior approval from the speakers. Any live streaming of seminars, including Facebook Live broadcasts, is prohibited.

 

2020 Media Check-In & Badge Pick-Up
Sunday, April 19

7:00 am – 8:00 pm

Monday, April 20

7:00 am – 5:00 pm

Tuesday, April 21

8:00 am – 5:00 pm

Wednesday, April 22

8:00 am – 3:00 pm

Contacts

Jenelle Scott

Backbone Media

970-963-4873 x224 | jenelle.scott@backbonemedia.net

Ann Obenchain

Marketing Director

303-447-0816 x 193 | ann@brewersassociation.org