Seminar Proposal Submission Guidelines

• How to structure and navigate hop contracts
• Importance of and methods for brewery sanitation
• Automation for small breweries
• Best practices for implementing ERP/production management software
• Floor covering systems
• Laboratory QA/QC systems for breweries of all sizes
• Packaging contracting and technology
• Can seam measurement and quality
• Survey of different methods of beer clarification
• How to survive an FDA audit
• IT solutions for breweries in the modern marketplace
• Primer on effectively dealing with wastewater utilities
• Record keeping – including safety, TTB and recipes

• Developing a plan to market and sell your beer abroad
• Evaluating potential import partners
• Importer/distributor relationships and expectations when exporting
• Navigating export compliance and regulations
• Quality best practices when exporting; how to ensure your beer survives the trip abroad
• Evaluating the [insert market here] market for U.S. Craft Beer
• Understanding the logistics of exporting

• Selecting your service model and managing labor costs
• Navigating POS system options and choosing the right one for your brewery
• Your brewer as an ambassador for your brand
• Staff and beer server training
• Beer and food pairing
• Staff buy-in and brand loyalty
• Employee retention, including benefits and incentives
• Basic financials and operations management for brewpubs
• Entertainment and licensing in your brewery
• Taproom, brewpub and kitchen safety
• Navigating labor cost and tips, and the elimination of the tip credit
• Teaching your staff attention to detail, from FOH to BOH

• Balancing new brands with existing brands and how to stay relevant as an older brewery
• How to reduce production cost without compromising quality
• Human Resources
• Adapting your business plan to meet a changing market
• Using data to understand the difference between trends and fads
• Making the decision to switch packaging types, including costs and benefits
• Designing kickass beer names while staying out of trouble
• Maintaining your vision as your brewery matures
• Art and science – reconciling these competing values in your business
• Using financial benchmarking to improve your business

Are you a legal expert who has experience working with breweries? Would you be interested in participating in a roundtable or one-on-one sessions with brewers at CBC 2019? Email MacKenzie Staples with your credentials to be considered for these potential offerings.

• Techniques for haze stability and measurement
• Integrating PCR into your quality program
• Quality control for the small brewer
• Yeast management and propagation for small brewers
• Common glass quality defects
• Practical solutions to reduce DO and TPO
• Assessing and ensuring ingredient quality
• Market withdrawals and recalls
• Developing SOPs as a cornerstone for your quality program
• IT and quality – what kind of technology is available?

• Hazard assessment for breweries
• Building a culture of safety, including ergonomic concerns
• Lockout/Tagout and the Control of Hazardous Energy
• Return on investment of implementing a safety program
• Engineering for safety – e.g. dust management, pressure control and fire prevention
• Chemical safety and protective clothing
• Brewery burns
• Basic Safety for Start-Ups

• Selling versus Marketing – how are they different?
• Connecting the experience in your tasting room with sales in the marketplace
• Growing your business in an increasingly competitive market
• Planning your sales geography – when to expand into new markets and when to retreat
• Revitalizing and differentiating your brand in a crowded market
• When to add a new sales rep to your team
• Flagship versus portfolio approach; how much should your portfolio change over time?
• Distributor and brewer relationships and expectations
• Planning for packaging and staying ahead of the curve
• Measuring the ROI of social media and paid advertising
• Happy hours, promotions and discounts
• Evaluating the effectiveness of a rebrand; knowing when/whether to rebrand
• Creative event strategies to stay relevant
• Arming your sales team with the right tools and technology
• Best approaches to charity and donation requests
• Navigating politics and how to maintain your voice in today’s political environment
• Balancing your taproom and distribution sales
• Educating and selling beer to non-beer drinkers
• Designing the right salary and incentive structure for sales reps

• Wastewater considerations in your municipality, including BOD and COD
• Right-sizing your system and how to build a business plan with flexibility in mind
• Deciding whether or not to have food in your brewery
• Selecting the right site and understanding the limitations of your space
• Basic ROI and cost-benefit analysis for start-ups
• Implementing best practices for compliance – including FDA, OSHA, etc.
• Options for raising capital with the future in mind
• Quality assurance for start-ups and small breweries
• What you wish you would have known when you started your brewery

• Sustainability 101
• Effect of climate change on beer ingredients and risk to the supply chain
• Wastewater basics, management and treatment
• Strategies to reduce beer loss and save money
• Watershed engagement and risk
• Strategies for building effective community partnerships
• Considerations for sustainable packaging, including recycling
• Climate resiliency in your business model – how to prepare for and respond to natural disasters

• Techniques to maximize shelf life and flavor stability
• Understanding pure distilled hop oils
• Basic principles of applied practical physics for brewers
• Blending techniques
• Understanding and brewing traditional gose
• Beer loss reduction and extract recovery
• Best practices for nitrogenizing beer
• Brewing enzymes
• Care and feeding of mixed cultures in wild/sour beers
• Gluten free and gluten reduced beer
• Predicting flavor profiles based on ingredients
• Liquid chilling/cooling systems and refrigeration
• Understanding malt and milling to optimize your bottom line
• Management and propagation of multiple yeast strains
• Best practices for barrel-aging programs
• Novel dry hopping techniques to increase efficiency and safety
• Understanding malt flavor, variety and quality
• The basic science behind CRISPR
• Dried yeast
• Cross cultural best practices/what brewers can learn from wine and spirits
• Brewing beers in Belgian Lambic style
• Non-alcoholic beers