Craft Beer Wholesalers Symposium

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Sunday, April 19 & Monday, April 20, 2020

The Craft Beer Wholesalers Symposium addresses topics such as supplier-distributor interaction, logistics and warehouse, staff and business issues, information technology, sales strategy, and sales team.

Registration includes access to the 1.5-day Craft Beer Wholesalers Symposium, beer-paired lunch, continental breakfast, and one-day access to the BrewExpo America® trade show on Monday. It does not include access to Craft Brewers Conference seminars and events.

Attendance is limited to licensed beer wholesalers who distribute the brands of more than one company. Proof of distributors license is required for eligibility.

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2020 Agenda

Day 1: Sunday, April 19
12:30 pm – 1:40 pm Lunch: Food and Beer Pairing – Hosted by Chef Adam Dulye Room 214
1:45 pm – 2:00 pm Introductions and Ground Rules – Bart Watson and Bob Collins Room 214
2:00 pm – 2:55 pm Breakout Sessions
Earning Share of Mind at Retail – Mitch Turner Room 210 B
Choose Brands Wisely: Growing the Longtail – Donn Bichsel Room 212 A
Speaking the Brewers Language 5.0 – Bob Sullivan and Nick Lake Room 212 B
Distributors Role in “Winning Over the Consumer” with Brewery-Initiated Consumer-Facing Programs – John Bryant Room 213 A
Draught Quality – Neil Witte Room 213 B
3:00 pm – 3:55 pm Breakout Sessions
Repeat sessions 1-4 above Rooms 210 B, 212 A, 212 B, 213 A
Owners Discussion: Distributors Over $50mm – Joseph Schilleci Room 213 B
4:00 pm – 4:55 pm Breakout Sessions
Repeat sessions 1-4 above Rooms 210 B, 212 A, 212 B, 213 A
Owners Discussion: Distributors Under $50mm – Terry Cekola Room 213 B
5:00 pm Adjourn for the Day


Day 2: Monday, April 20
9:00 am – 9:55 am Keynote Speaker: Sam Calagione – Founder Dogfish Head Brewery Room 214
10:00 am – 10:55 am Canarchy Panel: Prioritizing a Diverse Portfolio

  • Matt Fraser – President & Chief Operating Officer
  • Chris Russell – Chief Commercial Officer
  • Justin Clark – Vice President, Commercial Development
  • Steve Gee – Vice President, National Accounts
Room 214
11:00 am – 12:00 pm General Session

  • Bart Watson, Brewers Association Chief Economist
  • Lester Jones, National Beer Wholesalers Association Chief Economist
Room 214
12:00 pm – 12:30 pm Recap, Final Topics and Closing Room 214
12:30 pm – 5:00 pm BrewExpo America® Trade Show and Lunch on Your Own Exhibit Halls
Registration Pricing

BA Member


Non Member


The Craft Beer Wholesalers Symposium was founded by Greg Koch and Arlan Arnsten of Stone Brewing Co. in spring of 2004. The first meeting, held at the Town & Country Resort in San Diego, was a small but enthusiastic gathering of 40-plus attendees. Today the conference comprises over 200 attendees and is held annually in conjunction with the Craft Brewers Conference. While the Brewers Association hosts this event, it exists only through the efforts and participation of America’s craft beer wholesalers.