Craft Beer Wholesalers Symposium

The Craft Beer Wholesalers Symposium topics include: supplier-distributor interaction, logistics and warehouse, staff and business issues, information technology, sales strategy and sales team. Attendance is limited to licensed beer wholesalers who distribute the brands of more than one company. Proof of distributors license is required for eligibility.

New in 2017, Craft Beer Wholesalers Symposium runs Monday – Tuesday with Craft Brewers Conference running Monday – Thursday.

Agenda

Download the agenda


Monday, April 10

10:00 am | Introduction and Ground Rules | Bart Watson and Bob Collins

Independence Ballroom: Salons ABCDE

10:30 am – 11:30 am | Keynote Speaker | Laura Bell, CEO, Bell’s Brewery, Inc.

Independence Ballroom: Salons ABCDE

11:45 am – 12:45 pm | Breakout Session #1

  • Sales Training | David Morrow | Liberty Ballroom: Salon N
  • Portfolio Management | Steve Almaraz | Independence Ballroom: Salon H
  • Sales/Ops Working Together | Kevin McGillen | Independence Ballroom: Salon G
  • Speaking the Brewer’s Language – Brand Building | Bob Sullivan | Liberty Ballroom: Salon L
  • Owners’ Discussion | Terry Cekola | Independence Ballroom: Salon F
  • Use Your Cicerone Certification to Sell Beer: Ray Daniels & Pat Fahey | Liberty Ballroom: Salon O

1:00 pm – 2:00 pm | Lunch | Food and Beer Pairing by Chef Adam Dulye

Independence Ballroom: Salons ABCDE

2:00 pm – 3:00 pm | Breakout Session #2

  • Sales Training | David Morrow | Liberty Ballroom: Salon N
  • Portfolio Management | Steve Almaraz | Independence Ballroom: Salon H
  • Sales/Ops working together | Kevin McGillen | Independence Ballroom: Salon G
  • Speaking the Brewer’s Language – Brand Building | Bob Sullivan | Liberty Ballroom: Salon L
  • Draught Quality | Matt Meadows, New Belgium | Independence Ballroom: Salon F
  • Use Your Cicerone Certification to Sell Beer: Ray Daniels & Pat Fahey | Liberty Ballroom: Salon O

3:00 pm – 4:00 pm | Breakout Session #3

  • Sales Training | David Morrow | Liberty Ballroom: Salon N
  • Portfolio Management | Steve Almaraz | Independence Ballroom: Salon H
  • Sales/Ops Working Together | Kevin McGillen | Independence Ballroom: Salon G
  • Speaking to the Brewers | Bob Sullivan | Liberty Ballroom: Salon L
  • Draught Quality | Matt Meadows, New Belgium | Independence Ballroom: Salon F
  • Use Your Cicerone Certification to Sell Beer: Ray Daniels & Pat Fahey | Liberty Ballroom: Salon O

4:00 pm – 5:00 pm | How to Properly Utilize Supplier Support | Jack McCrain and Scott Ebert of Baker Tilly

Independence Ballroom: Salons ABCDE

5:30 pm – 7:30 pm | Reception hosted by the National Beer Wholesalers Association 

Hill Country BBQ | 410 7th St NW, Washington D.C. (2 block walk)


Tuesday, April 11

9:15 am – 10:30 am | Craft Brewers Conference General Session I

Covention Center – Ballroom ABC

10:30 am – 10:45 am | Move to Marriott Marquis (across the street)

10:45 am – 11:45  am | The Economics of Beer in 2017 | Bart Watson, BA Chief Economist & Lester Jones, NBWA Chief Economist

11:45 am – 12:00 pm | Break

12:00 pm – 12:45 pm | Buyers Panel | Moderated by Joseph Schilleci

Panel: Nolan Rodman – Rodman’s Grocer (“a Washington institution”); Greg Engert – Neighborhood Restaurant Group (ChurchKey and many more); Crystal Lyle – MOM’s Organic Market (celebrating 30 years)

Independence Ballroom: Salons ABCDE

12:45 pm – 1:45 pm | Social Media: A Distributors Role | Moderated by Mike Mauloff

Panel: Daylen Dalrymple – Marketing Communications Manager, Stone Brewing Co.; Naomi Neville – Director of Sales, Allagash Brewing Co.; Breton Sheperd – Marketing and Communications Manager, Elite Brands

Independence Ballroom: Salons ABCDE

1:45 pm – 2:15 pm | Recap, Final Topics and Closing | Paul Gatza, Bart Watson and Bob Collins

Independence Ballroom: Salons ABCDE

Registration Pricing

  Early Pricing (through March 3, 2017) Regular Pricing (after March 3, 2017 (If Available)

BA Member

$285 $335

Non Member

$365 $415

The Craft Beer Wholesalers Symposium was founded by Greg Koch and Arlan Arnsten of Stone Brewing Co. in spring of 2004. The first meeting, held at the Town & Country Resort in San Diego, was a small but enthusiastic gathering of 40-plus attendees. Today the conference comprises over 400 attendees and is held annually in conjunction with the Craft Brewers Conference. While the Brewers Association hosts this event, it exists only through the efforts and participation of America’s craft beer wholesalers.