Symposium

Craft Beer Wholesalers Symposium

Craft Beer Wholesalers Symposium addresses topics such as supplier-distributor interaction, logistics and warehouse, staff and business issues, information technology, sales strategy and sales team.

Includes access to the 1.5-day Craft Beer Wholesalers Symposium, beer paired lunch, continental breakfast and one day access to Wednesday BrewExpo America® trade show and General Session II – State of the Industry. Does not include access to Craft Brewers Conference seminars & events (Tuesday – Thursday), nor access to BrewExpo America® on Thursday.

Attendance is limited to licensed beer wholesalers who distribute the brands of more than one company. Proof of distributors license is required for eligibility.

View detailed 2019 agenda

2019 Agenda Overview

Wednesday, April 10th
9:15 am – 10:45 am Craft Brewers Conference® General Session II – State of the Industry Bellco Theater, Colorado Convention Center
10:30 am – 12:30 pm BrewExpo America® Trade Show and Lunch on Your Own Expo Halls, Colorado Convention Center
12:30 pm – 1:00 pm Introduction and Ground Rules – Bart Watson and Bob Collins Capitol Ballroom, Hyatt Regency Denver
1:10 pm – 2:10 pm Breakout Sessions Hyatt Regency Denver
Draught Quality and the Impact on Profit – Neil Witte, Craft Quality Solutions Granite C
How to Compete in a Changing Market: Hard Seltzers, RTDs, Cannabis, etc. – David Morrow and Randy Griggs Granite B
Best Practices: Working More Effectively with Your Supplier Partners – Steve Almaraz Mineral Hall G
Managing Your Portfolio for More Profit – Mitch Turner Mineral Hall F
Nielsen CGA: Analysis of the On-Premise Trends – Matt Drummond, Nielsen CGA Quartz
2:20 pm – 3:20 pm Breakout Sessions Hyatt Regency Denver
Repeat sessions 2-5 Granite B, Mineral Hall G, F & Quartz
Owners Discussion: Distributors Over $50mm – Terry Cekola and Joseph Schilleci Granite C
3:30 pm – 4:30 pm Breakout Sessions Hyatt Regency Denver
Repeat sessions 2-5 Granite B, Mineral Hall G, F & Quartz
Owners Discussion: Distributors Under $50mm – Terry Cekola and Joseph Schilleci Granite C
4:45 pm National Beer Wholesalers Association Reception Peak’s Lounge, Hyatt Regency Denver

 

Thursday, April 11th
10:00 am – 11:00 am Keynote Speaker: Josh Noel, beverage writer for the Chicago Tribune and author of “Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business” Capitol Ballroom, Hyatt Regency Denver
11:00 am – 12:00 pm Speaking the Brewer’s Language 4.0: Using Consumer Insights for Targeted Distribution – Bob Sullivan and Nick Lake Capitol Ballroom, Hyatt Regency Denver
12:00 pm – 12:15 pm Scheduled Break
12:15 pm – 1:15 pm Lunch: Three-course Beer & Food Pairing hosted by Chef Adam Dulye Capitol Ballroom, Hyatt Regency Denver
1:15 pm – 1:30 pm Scheduled Break
1:30 pm – 2:30 pm General Session – Bart Watson, BA chief economist, and Lester Jones, NBWA chief economist Capitol Ballroom, Hyatt Regency Denver
2:30 pm – 3:00 pm Recap, Final Topics and Closing – Paul Gatza, Bart Watson and Bob Collins Capitol Ballroom, Hyatt Regency Denver
Registration Pricing

BA Member

$350

Non Member

$430

The Craft Beer Wholesalers Symposium was founded by Greg Koch and Arlan Arnsten of Stone Brewing Co. in spring of 2004. The first meeting, held at the Town & Country Resort in San Diego, was a small but enthusiastic gathering of 40-plus attendees. Today the conference comprises over 200 attendees and is held annually in conjunction with the Craft Brewers Conference. While the Brewers Association hosts this event, it exists only through the efforts and participation of America’s craft beer wholesalers.