Sponsorship Opportunities

Each year, professionals throughout the craft brewing industry attend the Craft Brewers Conference to network, find suppliers, and seek the advice they rely on for success in a growing industry. Sponsoring or advertising at the Craft Brewers Conference & BrewExpo America will provide your company an increased level of exposure in front of 13,500 devoted brewers, brewery managers and restaurant personnel, who will see your company both during the conference and afterwards when they refer to the program and seminar recordings. The following is an overview of the 2017 sponsorship options. Please note that opportunities and pricing are subject to change.

Please complete this form if you are interested in learning more about any of the sponsorship opportunities outlined below.

The following is an overview of the 2017 sponsorship options:

Gold Level Sponsorship Opportunities

Welcome Reception | $20,000 | SOLD

closingreceptionBe the exclusive sponsor of the most anticipated evening of the conference. All attendees converge to connect with colleagues they haven’t seen in ages, meet new friends, sample great local craft beer and kick off the conference.

Attendee Bags | $17,500 | SOLD

Registration BagsYou’ll be placing your brand in the hands of over 13,500 attendees when you sponsor the bags that all attendees are given upon checking in to the conference. You’ll also be recognized for your exclusive sponsorship of the Attendee Bags in collateral materials and advertising. The Brewers Association will provide the bags, you provide the art!

Lounge & Beer Station in BrewExpo America | $17,500 | (multiple)

beer-stationYour brand is guaranteed to get noticed when you are one of two Lounge Area sponsors. This sponsorship includes the Lounge space in the BrewExpo, as well as a Beer Station. Seating areas and food kiosks will be located near the lounge area, and all beer and beer service will be provided by the Brewers Association.

Beer Service Team | $15,000 | SOLD

beer-service-teamThe Beer Service Team is at the heart of the Craft Brewers Conference and BrewExpo America. This team consists of nearly 20 individuals responsible for all aspects of beer flowing to our attendees…in the seminar rooms, in the BrewExpo, for hospitality suites, for the Welcome and Closing Reception, and more. With more than 6,000 brewery representatives in attendance, the reach and exposure the Beer Service Team receives in front of the industry is tremendous.

Quick Glimpse Pocket Program | $15,000 | SOLD

Craft Brewers Conference Quick GlimpseYou’ll be front and center when you own the go-to guide attendees reference numerous times a day to see seminar times and locations, as well as all other event happenings. The Quick Glimpse Guide is one of the most visible assets of the event.

Wholesaler Lounge | $15,000 |

wholesaler loungeYour company is guaranteed to be noticed as the Wholesaler & Brewers Meeting Pavilion sponsor for the 2016 Craft Brewers Conference. This sponsorship includes the pavilion and meeting spaces in the tradeshow hall, as well as all of the marketing and collateral around the pavilion.

Mobile Application | $15,000 | SOLD

mobile sponsorshipBring attendees the official Craft Brewers Conference mobile application where they can easily find event happenings, locations, times and more. The mobile application gets used by many, who will see your company as providing a must-have resource.

Your Idea Here | TBD |

your-idea hereDo you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

Silver Level Sponsorship Opportunities

Seminar Audio Recordings | $12,500 |

Seminar RecordingsYour company will be remembered before, during, and after the conference for providing the seminar recordings free of cost to all attendee. This is a great opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals and provide them with a resource to be used well after the conference.

Commemorative Notebook | $12,500 | SOLD

notebookPlace your company’s logo on the commemorative notebook handed out to every attendee of the Craft Brewers Conference. This asset offers visibility during and after the conference – it also contains a URL that drives attendees to a “hidden” section of the website that contains two pages; one that features electronic “inserts” of sponsoring companies and one that features audio and visual Speaker Presentations. These are extremely heavily trafficked web pages.

Tuesday General Session 1 & Continental Breakfast | $11,500 |

keynote presentationAssociate your company with the world renowned Craft Brewers Conference. Help kick off the conference by sponsoring one of the most visible events – the continental breakfast served prior to the Keynote Address. Start each conference attendees’ day right by providing them with a complete continental breakfast. Breakfast provided by the Brewers Association.

Wednesday General Session 2 & Continental Breakfast | $11,500 | SOLD

state of the industryAssociate your company with the world renowned Craft Brewers Conference. Help kick off day two of the conference by sponsoring one of the most visible events – the continental breakfast served prior to the State of the Industry Address. Start each conference attendees’ day right by providing them with a complete continental breakfast. Breakfast provided by the Brewers Association.

Internet Access Lounge | $10,000 | (multiple)

internetYour company will have the opportunity to brand one of the conference’s Internet Lounges. Attendees always converge around these free internet stations to touch base with the home office, and they’ll remember that you made the communication seamless. Lounge furniture and desktop computers provided.

Registration Area | $11,500 | SOLD

registration areaEvery brewer, attendee and exhibitor will see your brand front and center when they check in to the conference. Placed in a prominent location, everyone will walk by and see your support of the show.

Brewery Tour Transportation | $10,000 | SOLD

transportationAttendees who embark on these tours will certainly appreciate and remember your company for sponsoring a fun and exciting journey to local area breweries.

Conference Hotel Room Key Card | $8,500 | SOLD

hotel-keyPlace your brand in front of every attendee at the host hotel by branding the hotel key cards with your company and key message. An invaluable opportunity.

Digital Beer Station Sponsor | $8,500 + cost | SOLD

digital beerThis unique opportunity gets your company front and center at the nation’s largest gathering of craft brewing professionals. Six large monitors will be placed in high traffic areas during the event promoting beers being served at the 25 Beer Stations.

Check-in Gift | $8,000 + cost of item |

cbc sponsorsBe the first to welcome attendees to the Craft Brewers Conference by providing a gift upon checking in to their hotel. Your generosity will be appreciated.

Room Drop | $8,000 + cost of item |

room-dropBe the first to welcome attendees to the Craft Brewers Conference by having a branded item placed in their room one evening. Your generosity will be appreciated.

Twitter Wall & Lounge | $8,000 |

twitter wallBring attendees real-time tweets from this very active community of brewing professionals. A great way to help the attendees inside and outside of the conference stay connected.

Green Sponsor | $8,000 | SOLD |

Green SponsorBe recognized as helping to bring sustainable efforts to the Craft Brewers Conference. Brand the Convention Center’s recovery stations that help attendees divert from the landfill with compost and recycling centers.

Your Idea Here | TBD |

your-idea hereDo you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

Bronze Level Sponsorship Opportunities

Water Station Sponsor | $7,500 | (multiple)

water stationEveryone knows CBC is a long event and hydration is the key to sustaining through the long days. Brand the water stations placed throughout the seminars, BrewExpo and other main walkways.

Branded Escalators | $7,500 |

branded escalators Craft Brewers COnferenceWatch your visibility climb while a captive audience ascends with your brand impression on the vertical space of the escalators between the floors where the conference sessions are held.

Beer Station | $5,500 | SOLD

Beer StationYour brand is guaranteed to get noticed when you are one of only ten sponsors serving beer at the BrewExpo America tradeshow. This sponsorship includes a beer station space on the tradeshow floor and the marketing of the beer station in all available conference materials.

Lounge Area | $5,000 | (multiple)

loungeGive attendees an area to relax, conduct business, check their email, and learn all about your products or services in your very own branded lounge. We’ll set up 8’ round tables in a main walkway where you can place pull up banners, table top collateral and a nice display.

Branded Eatery | $5,000 |

branded-eateryBrand one of the cafes and you’ll be front and center for all three days of the event. Drive attendees to your booth by featuring your company outside and inside the eatery with table top displays, giveaways, and any other creative application you can come up with! It’s your area branded with window clings and pull-up displays at each entrance.

Private Sponsored Demonstration | $4,500 | (multiple)

demoHost a presentation of your product or service, and we’ll help you market it to attendees through advertising, the print program, the web and the pocket program. Five private rooms will feature one demonstration per day. (Hosting a Sponsored Demonstration in the BrewExpo is also an option – see BrewExpo Sponsored Demonstration)

Seminar Room Sponsorship | $4,500 each | (multiple)

seminar-roomAttendees will continue to associate your company with their conference learning during and after the event, thanks to prominent logo placement and opportunities for your company to offer marketing materials to attendees.

Hospitality Suite Sponsorship | $4,250 + cost of food | (multiple)

hospitality suiteAs a Hospitality Suite Sponsor, your brand will be front and center when attendees are relaxing and socializing. This sponsorship includes visibility in the hospitality space and all available conference materials. Five concurrent hospitality events take place each afternoon, Wednesday thru Friday.

Supporting Marketing Package | $4,250 | (multiple)

marketing-packageTake advantage of this unique opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals. Participating as a sponsor will help your business stand out from the other exhibitors and be recognized as a valuable supporter of the conference.

Off-site Nightly Event Sponsor | $4,000 + cost | (multiple)

CBC Official Nightly EventBe the host of a Craft Brewers Conference officially sponsored nightly events and be featured in front of the beer and brewing industry. Your company can plan and produce the event, and we will work with you and your team to promote and market it to our attendees. Off-site nightly events take place Wednesday – Friday and there are three per evening.

Continental Breakfast Thursday | $4,000 |

breakfast sponsorshipAttendees will be grateful that you helped start their day right by providing a complete continental breakfast. Increase your impact by having each breakfast associated with your brand.

Official Off-site Tour/Demonstration | $4,000 + cost | (multiple)

off-site-tourIs your company local to the area? If you want to show off your facility, product and services offering, and host a great off-site event, let us help you bring brewery representatives to your digs. A significant number of attendees get in on Tuesday and are looking for a great event before the Welcome Reception. Tuesday afternoon only.

Commemorative Gift/Attendee Bag Insert | $4,000 + cost | (multiple)

commemorative_giftPresent attendees with a gift or product placed in their event bag to help commemorating their CBC experience. Affiliate your company with the BA, the recognized leader in bringing the craft brewing industry together.

Eco-friendly Water Bottles | $4,000 + cost

resuable-bottleBe remembered as a sustainable maven by providing a stainless steel water bottle to all conference attendees. Water bottles can be filled at stations on the show floor and surrounding the conference.

Gas Provider | $4,000 + cost | SOLD |

gas-lineTake advantage of this unique opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals. Participating as a sponsor will help your business stand out from the other exhibitors and be recognized as a valuable supporter of the conference.

Commemorative Glass | $3,750 + cost | SOLD

URLBe remembered by providing the commemorative Craft Brewers Conference glass to all conference attendees.

BrewExpo Lounge Sponsored Demonstration | $3,750 | (multiple)

demoLounge area in the BrewExpo where companies can showcase their product or service to attendees. We’ll help you market the event through the print program, the web and the pocket program. Six, 45-minute presentations are available: three on Wednesday and three on Thursday. (Hosting a Private Sponsored Demonstration is also an option)

Airport Shuttle Service | $3,500 + cost of service |

airport-shuttleTake the worry out of transportation costs and logistics by offering attendees a free shuttle service at peak times of arrival and departure from the event. Attendees will no doubt appreciate the gesture.

Massage Relaxation Station | $3,500 |

massageGenerate booth traffic and create a buzz on the show floor! Professional chair massages are provided in a quiet area of the conference where attendees can enjoy a chair massage at no charge by presenting a coupon from you, the sponsor. Coupons can be distributed from your booth or in conference attendee bags.

Event Photo | $3,500 | SOLD

event-photoPromote and brand your company while highlighting conference attendees during and after the best beer industry conference in the United States. This opportunity allows your company to be the exclusive photography provider of the Craft Brewers Conference & BrewExpo America®.

Photo Booth | $3,500 + cost |

photo boothThere’s no other industry like this one… where business partners and competitors are also friends. Help attendees remember the event by branding the photo strip they’ll receive after sitting in your photo booth, which will be placed in one of the main trafficked areas of the show.

Coffee Break Station | $3,500 + cost |

coffee breakKeep the attendees awake and aware of your company. Use this opportunity to brand coffee stations with your company’s logo while serving attendees a hot cup of coffee or latte to wake-up and have a great day at the conference.

Safety Giveaway | $3,000 + cost |

safety-glassesIs your company safety-minded? We’d love to feature you as a bag insert to all attendees, as well as pass out your product in the Safety Open House on Friday

Branded Panel | $2,500 |

advertisintcbcStand out and get noticed! Brand your company with two large advertisements placed on two separate triangular units that will be placed throughout the most heavily trafficked areas at the conference. Each panel is 38” w x 77” h

Your Idea Here | TBD |

your-idea hereDo you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

Enhanced Visibility Package for existing Sponsors

Enhanced Visibility Package | $4,000 |

marketing-packageIf you’ve invested in a sponsored asset but would like to increase your reach, we have developed a sponsorship package add-on to help you maximize your presence. Following are some additional package options, in addition to what’s included in your existing package.

  • Attendee mailing list
  • Branded Panels
  • Website banner ad on BrewersAssociation.org or CraftBrewersConference.com
  • Sponsor Tweets

Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

Contact Us

Kari Harrington
  • Kari Harrington
  • Business Development Manager for Advertising & Sponsorship (West)
  • 303.447.0816 x167
  • Email Kari
Tom McCrory
  • Tom McCrory
  • Business Development Manager for Advertising & Sponsorship (East)
  • 303.447.0816 x151
  • Email Tom

Want to check out other advertising and sponsorship opportunities through the Brewers Association? Download the full Visibility Kit.