Schedule & Logistics

Show Dates & Deadlines

  • June – July 2020 – Booth selection for 2021 show opens online; deposit required
  • January 7, 2021 – Print Deadline to be listed in Conference Quick Glimpse Exhibitor List (Booth Number & Company Name only)
  • February 17, 2021 – Full Booth Payment due – booth released after this date
  • February 26, 2021 – FREEMAN Early Discount Deadline
  • March 1, 2021 – (date varies by hotel) – Book Hotel rooms by now for the best conference rate

Payment & Cancellation Deadlines

  • February 17, 2021- Full balance of booth payment due; Booths selected after this date must pay in full within 7 business days.
  • March 2, 2021 – Cancel by this date for a full refund on booth, minus the 20% non-refundable deposit
  • March 3, 2021 or later – cancellations are not eligible for a refund

Move-In / Move-out & Show Schedule

Move-in on Saturday and Sunday is based on booth size and location in hall.

See Move-In/Out Instructions below Schedule.

*All machinery, large equipment and tanks must be coordinated with Freeman and moved into the facility no later than Friday, March 26 (contact: TBD)


2021 BrewExpo America® Onsite Schedule (as of 5/12/20 – Move-In/Move-Out Dates & Times subject to change)
Targeted Machinery Move-in as Approved Friday, March 26 Scheduled by Freeman
Targeted Exhibitor Move-in as Approved (1,000 sq. ft.+)* Saturday, March 27 2:00 pm – 6:00 pm
Targeted Exhibitor Move-in (600 sq. ft.+) Sunday, March 28 8:00 am – 3:00 pm
Move-in for All Exhibitors Sunday, March 28 3:00 pm – 6:00 pm
Move-in for All Exhibitors Monday, March 29 7:00 am – 7:00 pm
BrewExpo America Trade Show Tuesday, March 30 – Thursday, April 1 Hours Vary
Exhibitor Move-out Thursday, April 1 3:00 pm – 11:59 pm
Exhibitor Move-out (exhibitors 800 sq ft or less must be packed up w/ BOL turned in by 12:00pm this day) Friday, April 2 8:00 am – 12:00 pm
Exhibitor Move-out (exhibitors 900+ sq ft must be packed up w/ BOL turned in by 6:00pm this day) Friday, April 2 12:00 pm – 6:00 pm
Exhibitor Move-out (Machinery Move-Out Only) Saturday, April 3 Please schedule with Freeman, cleared by 11:59pm


*All machinery, large equipment and tanks must be coordinated with Freeman and moved into the facility no later than Friday, March 26 (contact: TBD)

If your freight/materials are arriving to show-site via a commercial carrier or company vehicle (not personal vehicles): all drivers must report to the Marshalling Yard first during the specified move in time for your booth. They will then be directed to the convention center for off-loading. Any carriers that show up directly to the convention center will be re-directed to the Marshalling Yard to be assigned a loading time & dock. All drivers must have certified heavy and empty weights when they report to the Marshalling Yard.  If not, this will most likely cause missed targeted move-in as they will be sent to get the weights.  That will result in off-target costs.

If you are bringing your freight/materials using a privately owned vehicle (POV – non-commercial vehicle): You may proceed directly to the convention center docks during your specified move-in time.

Will Union Labor be required to move-in/set up my booth? Please review the Convention Center Labor Jurisdictions (coming soon) so that you know what to expect during setup.

Move-Out Procedure:

Exhibitors may begin dismantling their booth immediately after show end, 3:00pm Thursday (no earlier).

  • Freeman will begin delivering empty boxes/crates, based on booth size (see below) about 2~ hours after end of show, once aisle carpets have been pulled up.
  • Because of this timeframe, exhibitors with larger (400+ sq ft) booths are free to leave after show end and come back to the convention center later Thursday evening to finish dismantling.
  • All exhibitors must stop dismantling by 11:59pm on Thursday.

All outbound shippers/freight carriers hired to pick up your shipment must check in at the Freeman Marshalling Yard before proceeding to the convention center (see attachment) by the specified driver check in time below

When your empty boxes/crates will be delivered:

Booth Size 100-300 Sq Ft 400-800 Sq Ft 900+ Sq Ft
Empty crates/boxes delivered By 7:00 pm Thursday By 11:00 pm Thursday By 11:00 pm Thursday
Driver/carrier must check-In no later than) Thursday, 8:00 pm Friday, 8:00 am Friday, 2:00 pm
Move-Out must be finished no later than: Thursday, 11:59 pm Friday, 12:00 pm (noon) Friday, 6:00 pm


Registration & Badge Pick-Up Hours

Date Time

Monday, March 29

7:00 am – 8:00 pm

Tuesday, March 30

7:00 am – 5:00 pm

Wednesday, March 31

8:00 am – 5:00 pm

Thursday, April 1

8:30 am – 3:00 pm