Exhibitor FAQ

Exhibitors:  Questions on booth selection can be directed to CBC@nullBrewersAssociation.org 

Exhibitor Booth Setup

General Show Information

No Booth Yet? General Booth Reservation Inquires

What furniture and/or services are included with my booth?

A booth reservation does not include any carpet, furniture or electricity. It is a blank canvas in accordance with the info below, based on your booth type. If you would like any furnishings for your booth (table, chair, displays, etc.) you will need to arrange for these through Freeman or may bring your own. Pipe and drape is provided for many booths, as listed below:

  • In-line/linear booths: 3′ high side drape and 8′ high back drape is provided along with a small identification sign with your company name.
  • Island booths: Blank space. No drape or ID sign will be provided. Booth is a blank space.

In-Line/Linear booths – consider ordering the “Easy Exhibit Package” from Freeman Decorating, which includes all of the basics needed for your booth one flat rate per 100 sq. ft of booth space (only for booths 100-300 sq ft in size). To order this, please contact Freeman Customer Service.The package includes the following:

  • One (1) 8’ table draped white
  • Two (2) Limerick side chairs
  • One (1) Wastebasket
  • 9’ x 10’ Tuxedo Carpet

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Am I required to have carpet in my booth?

All booths are required to have carpet or some sort of floor covering in their booth. Carpet may be ordered through Freeman or exhibitors may bring in their own carpet or floor covering.

In instances where bare concrete is complementary to the exhibit, exceptions may be made by show management with prior written approval to the show.

Booths that do not have carpet or floor covering by 7:00pm on Monday, March 29 (final set-up day) will receive “forced carpet”, installed by Freeman and billed to the exhibitor.

In-Line/Linear booths – consider ordering the “Easy Exhibit Package” from Freeman Decorating, which includes all of the basics needed for your booth at a simplye flat rate per 100 sq. ft. of booth space. To order this, please contact Freeman Customer Service.The package includes the following:

  • One (1) 8’ table draped white
  • Two (2) Limerick side chairs
  • One (1) Wastebasket
  • 9’ x 10’ Tuxedo Carpet

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How do I order furniture, carpet or any sort of booth display package for my booth?

All furniture, carpet, displays, as well as labor and cleaning services may be ordered through Freeman Decorating Online Exhibitor Services kit website.

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How do I order electricity, water, internet or other utilities for my booth?

The convention center is in charge of all electricity, water, air, or other utilities. You can find information on ordering this in the “Freeman Online Exhibitor Services Kit” by clicking “Browse Catalog” and then scrolling down to “Facility Services”.

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How do I purchase lead retrieval / badge scanners for my booth?

The official Lead Retrieval services provider of the Craft Brewers Conference is American Tradeshow Services (ATS). Lead retrieval services allow exhibitors to scan the badges of attendees who visit their booth, obtaining full contact information including email addresses so that you are able to reach out to them after the show.

Please note that, as per new GDPR requirements, only attendees who “Opt-In” to allowing exhibitors to receive their data will have scannable badges. You, as an exhibitor, will also be required to get explicit consent from those whose badges you wish to scan, so as not to violate GDPR requirements.

Order forms available through the Freeman Online Exhibitor Services Kit.

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Can I serve food or non-alcoholic beverages at my booth?

Information for 2021 coming soon.

If exhibitors wish to serve samples of their own food products (no alcohol), they must complete and return a Food and/or Beverage Sampling/Distribution Form to RK Culinary Group (convention center exclusive caterer). Exhibitors wishing to sample food/non-alcoholic beverage products at their booth should familiarize themselves with the Sampling Policies on that form.

Exhibitors may also order food/beverage services (no alcohol) for their booth through the Convention Center Caterer (also available in the online Freeman Exhibitor Services Kit).

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Am I able to load in and set up my booth on my own or do I need to hire labor?

This is subject to the Labor Union Jurisdiction rules, as imposed by the convention center. This information may also be found in the online Freeman Decorating Exhibitor Services Kit.

Planning to unload from a personal vehicle?

No need to schedule a time, just come in during your targeted window (see Schedule & Logistics).

Bring your freight to the Convention Center docks and follow the personal vehicle load in procedures (someone from Freeman will be there to guide you). Once you report to the docks, you’ll be given ramp space as it becomes available. Then just unload stuff from your personal vehicle onto the loading docks, and move your vehicle from the docks immediately as your vehicle can’t sit on the docks while your freight is delivered to your booth.

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Is it possible to add a secondary / co-exhibitor listing to our booth?

The sharing of one exhibitor’s booth space by another company with its own products (shared exhibitor) requires a separate “shared booth” application, approval by show management, as well as a $500 USD fee per shared exhibitor.

Shared exhibitors receive a separate listing in conference materials (online only, June 1, 2021), but will not receive additional badges. The primary exhibitor receives and manages all badges/passes associated with the booth space.

Responsibility for ensuring that shared exhibitors fulfill all commitments shall rest with the principal exhibitor, in addition to the shared exhibitor.

Shared exhibitor listing will take effect on website after $500 co-exhibit fee payment is received, as well as information below.  Payment is due within 7 business days of selection.

To request a shared exhibitor listing, existing exhibitors (must already have a booth reserved) may email CBC@nullBrewersAssociation.org to request a “Shared Booth” application:

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When is the latest I can set up my booth / When is the earliest I can tear down my booth?

Please review the schedule and logistics for official move-in and move-out times.

Late Set up / Forced Setting of Exhibits: All displays must be in place and display material, cartons and refuse removed from the aisles by 7:00pm, September 9, to facilitate the placement of aisle carpets.

Late Installation: If installation of any exhibit has not started by September 9 at 7:00pm and no arrangements for move-in have been made, show management may arrange to erect the exhibit and exhibitor will be billed for, and agrees to pay for, all charges incurred. Show management shall not be liable for damages that may occur during the exhibit move-in.

Early Tear Down: Exhibitor shall not initiate tear-down, packing, or abandon exhibit prior to close of exhibition hall. In the event exhibitor begins teardown prior to the close of exhibits, exhibitor will be issued a loss of 3 priority points.

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What “type” of booth do I have?

The most common booth types are found below. For detailed information on regulations of booth setup by type, please review the IAEE Booth Setup Guidelines.

  • Linear Booth: Linear booths, also called “in-line” booths, are generally arranged in a straight line and have neighboring exhibitors on their immediate right and left, leaving only one side (the front) exposed to the aisle (with the exception of “corner” linear booths). Booths are arranged in 10 feet x 10 feet increments (up to a max of 10×40) and include an 8 feet high draped backdrop and three feet high side rail/drape.
  • Corner Booth: same as above, but with 1 exposed corner/2 open aisles on either side.
  • Peninsula/Split Island: A peninsula booth is exposed to aisles on three sides, and comprised of a minimum of four booths. There are two types of peninsula booths: (a) one which backs to linear booths, and (b) one which backs to another peninsula booth and is referred to as a “split island booth.”
  • Island: An island booth is any size booth exposed to aisles on all four sides.

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What is the height limit in my booth?

As per the Craft Brewers Conference Rules & Regulations for Exhibiting, this is Dependent on booth size/type:

Please note that anything which extends over the pre-set back wall of the booth (8′ pipe and drape) may not have print, logos, or branding on the back side of the structure.

  • Linear (“In-Line”) Booth: The maximum height of 12 feet (3.66 meters) is allowed only in the rear half of the exhibit space, with a 4 foot (1.22 meter) height restriction imposed on all materials in the remaining space forward to the aisle. Note: When three or more linear booths are used in combination as a single exhibit space, the 4 foot (1.22 meter) height limitation is applied only to that portion of exhibit space which is within 10 feet (3.05 meters) of an adjoining booth.
  • Peninsula Booth: height range allowance is 16 feet (4.88 meters), including signage for the center portion of the back wall. Double-sided signs, logos and graphics shall be set back 10 feet (3.05 meters) from adjacent booths.
  • Island Booth: 20 feet (6.10 meters), including signage.

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What are the line-of-sight and construction rules and regulations for my booth type?

Please adhere to the Rules & Regulations for Exhibition.

For specific questions on items not covered in this document, please contact show management. Rare exceptions to these guidelines may be made at the discretion of show management.

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Can I display a vehicle (car, truck, etc.) in my booth?

Complete and return Mobile Unit/Motorized Vehicle Form to Freeman Decorating prior to TBD if you plan to display a vehicle at the show, and must adhere to the following conditions for display. A mandatory vehicle fee will be assessed by Freeman Decorating for all vehicles and includes inspection of the vehicle to meet proper display conditions as well as spotting services for placement of the vehicle on the show floor.

Liquid- or gas-fueled vehicles, equipment, boats or other motor crafts must be maintained in the following condition when displayed or stored inside of the Center:

  • Batteries must be disconnected.
  • Fuel in fuel tanks cannot exceed one-quarter tank or 5 gallons (19L) (whichever is least).
  • Fuel tanks and fill openings must be closed and sealed to prevent tampering (tape may be used).
  • Vehicles, fueled equipment, boats or other motor craft equipment cannot be fueled or de-fueled within the building.

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How early and are exhibitor staff allowed to get into the hall for setup on show days?

Exhibitors are allowed to access the hall as early as 90 minutes before show open on show days.

On non-show days – access times may be found on Schedule & Logistics.

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What’s the “Easy Exhibit Package” and how do I order it so I have the basic essentials needed for my In-Line booth?

In-Line/Linear booths – consider ordering the “Easy Exhibit Package” from Freeman Decorating, which includes all of the basics needed for your booth at $366.30 per 100 sq. ft. To order this, please email CBC@nullBrewersAssociation.org.

The package includes the following:

  • One (1) 8’ table draped white
  • Two (2) Limerick side chairs
  • One (1) Wastebasket
  • 9’ x 10’ Tuxedo Carpet

Deadline to Order is February 26, 2021 (Early Pricing Deadline)

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Can I serve beer at my booth?

No. exhibitors are not allowed to serve or dispense beer (even for display purposes only) from their booth. Beer service is restricted to Sponsored Beer Stations only. All sponsored beer station opportunities are currently filled, but if you’d like to inquire about future opportunities, please contact advertising@nullbrewersassociation.org.

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How many booth staff badges do I receive with my booth?

Exhibitors receive up to three (3) complimentary BrewExpo America® Trade Show Only badges per 100 square feet of exhibit space. Exhibitors with spaces larger than 600 square feet will receive a maximum of 18 trade show only badges.

  • Trade show badges include: access to exhibition halls during official trade show hours as well as setup and dismantle days.
  • Trade show badges do not include: access to conference seminars, keynote / general sessions or official welcome reception
  • Shared Exhibitors do not receive additional badges; please contact your Primary Exhibitor

Additional Badges (for purchase): Additional Trade Show Only badges may be purchased at a price of $200 each for Brewers Association Members or $300 each for non-members.

Full Conference Upgrades (includes seminars): may be purchased for $300 for BA Members / $400 for non-members. These badges include access to the trade show as well as educational seminar.

Note: exhibitor badges may only be used for active exhibitor staff who will be working the booth during the show (not for clients, guests, etc.)

Please reference the floorplan for the size of your booth space.

100 Square Feet = 3 Badges

200 Square Feet = 6 Badges

300 Square Feet = 9 Badges

400 Square Feet = 12 Badges

500 Square Feet = 15 Badges

600+ Square Feet = 18 Badges

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Do exhibitors have access to an attendee list?

Yes, an attendee mailing list (for physical mailings – no email or phone number) is available by request to show exhibitors once prior to the show. (Tip: the list can be provided whenever the request is made, but generally it is recommended that exhibitors wait until after the Early Bird Registration Pricing deadline to maximize the number of attendees on the list they receive).

A finalized attendee list will also be emailed to exhibitors approximately 2 weeks after the end of the show.

Please note: the attendee list does not contain email addresses nor is this information available for purchase, and in compliance with GDPR regulations, the list only includes info for attendees who manually “Opt-In” to allowing this information to be shared with exhibitors. Request this list from CBC@nullBrewersAssociation.org.

If you choose to purchase the lead retrieval service available from the show at your booth, you will be able to collect email addresses for each attendee badge that you scan (again, only for those attendees who “opt-in” to allowing their badge to be scanned, as well as give explicit consent to the individual exhibitor requesting to scan their badge).

Exhibitors may order that service through the order form through the Online Freeman Exhibitor Service Kit.

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Where do I book hotel rooms?

Please visit Hotels & Travel for the most up-to-date list of hotels at which we have discounted rates. Rooms are limited, and the discounted rates will expire in March, so if you are not finding what you’d like, you can always check your favorite travel site for other options.

For large group bookings,  inquiries, or problems with existing reservations, please reach out to Conferencedirect, our official housing bureau at craftbrewers@nullconferencedirect.com.

What is the full schedule for the show, including set-up and teardown?

Please reference the Move-In / Move-Out & Show Schedule that can be found here: https://www.craftbrewersconference.com/exhibitor-info/schedule-logistics

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What is an Exhibitor Appointed Contractor (EAC) and do I need to submit and EAC form?

An Exhibitor Appointed Contractor (EAC) is any company other than the designated official contractors (Freeman Decorating or other convention center utility or service provider), that provide services such as display installation and dismantling, models, florists, photographers, audio visual firms, etc. and which may require access to exhibitor’s booth space any time during installation, event dates or dismantling.

This applies to any company hired by an exhibitor for any portion of setup that is not one of our designated official contractors.

An EAC form is required 30 days prior to the start of show only if an exhibitor has hired and EAC for any portion of booth setup or dismantling.

Please complete and your EAC form here ASAP – 2021 Form.

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Do you have a show logo I can use to promote my booth?

The Craft Brewers Conference & BrewExpo America trademarked logo may be used to promote the company’s attendance at the show. The logo may be used on booth giveaways at the show only with prior, written approval from show management. No exhibitor “for sale” items may include the CBC trademarked name or logo.

Downloadable CBC Exhibitor Logos & Usage Guide. – 2021 Logos Now Available!

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Am I required to carry insurance / provide a Certificate of Insurance (COI) for the show?

Exhibitors are required to carry floater insurance to cover exhibit material against damage and loss, and public liability insurance against injury to the person and property of others as stated in the show Terms & Conditions (Page 3 / Section 10). It is further understood and agreed that the Brewers Association and the Convention Center shall in no event be held liable to an exhibitor for any lost profits, sales, business opportunities or any other type of direct or consequential damages alleged to be due from a breach of this contract.

The exhibitor shall obtain and provide to the Brewers Association Insurance partner: Rainprotection.net (sales@nullrainprotection.net) , at least 30 days prior to the time of occupancy as described herein, an insurance certificate reflecting insurance policies providing Workers Compensation and Liability coverage which shall be in effect for the duration of the scheduled event.

If exhibitor does not currently have insurance and wishes to purchase it, they may do so through Rainprotection.net.

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What’s my Company/Booth Profile?

Your company profile is essentially your company listing. It is how you display yourself to conference attendees in the conference mobile app, as well as the printed program. Be sure to get the best out of your company listing and make sure it’s up to date with correct information. Spelling & Capitalization counts!

Here’s a brief overview of some of the different fields found in the “Edit Booth Info” section:

Print Profile: Company Name & Booth Number

Online Profile: a company description that can be a bit longer than the printed program

Welcome Message: just a simple tagline or one-liner to describe your company, only shown online

Business Categories: what category does your business fall into? Complete this section to help people find your company!

Brands: This field is not used, no need to update this.

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Do exhibitors have access to the registered media list?

The CBC registered media list is available to CBC sponsors only. Please contact sales@nullbrewersassociation.org to learn about sponsorship opportunities.

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Where / When will the Craft Brewers Conference be held in 2022?

Confirmed Future CBC dates:

  • 2022: May 2-5 Minneapolis, MN (in conjunction with World Beer Cup)

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Are minors (anyone under the age of 21 years of age) able to work or attend the show?

During Set Up and Tear Down: Due to operation of heavy equipment and forklifts during this time, children under 18 years of age are not allowed in the exhibit hall during set up/tear down.

During Show Hours: Babies/Toddlers, if carried or in stroller at all times, are allowed. Children under 21 are not allowed in the conference unless prior arrangements are made with show management.

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Still Photography

Guests are welcome to bring personal cameras into the event.

Professional photography access is determined on a case by case basis by event management. See Media Access.

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How do I change the name or registration options for someone I’ve already registered for badges?

To make edits to existing registrations, just click any of the “Register Now” buttons on CraftBrewersConference.com and use the “Modify Registration” option to adjust the registration. You’ll need the “Reference Number” (8-digit confirmation number from original registration) and email address used for the original registration to access and update the existing registration.

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How much does it cost to reserve a booth?

Booth pricing for Brewers Association member companies, non-member companies, as well as what is included with the booth reservation, may be found here: http://www.craftbrewersconference.com/exhibitor-info/pricing

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What comes with the booth reservation?

Each 10×10 space includes:

  • Three (3) complimentary exhibitor badges good for access to trade show only (per 100 sq ft of space)
    • Exhibitor Badges include access to the trade show only (Wed., Thurs., and Friday). Does not include conference seminar access.
    • Additional Trade Show-only Exhibitor badges are available for purchase ($200 BA Members / $300 Non-Members)
    • Full Conference upgrades (to include Seminars) may be purchased separately ($300 BA Members / $400 Non-Members)
  • A short company description for web site exhibitor listing and in the show directory
  • Booths do not include carpet/floor covering or any furnishings (tables, chairs, etc.). All floor coverings, furnishings, A/V or internet needs for the booth are the responsibility of the exhibitor. Options for these items as well as estimated costs may be found in the Freeman Exhibitor Services Kit.

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What are the terms and conditions for exhibiting?

The terms and conditions may be found here and all exhibitors are required to agree to these terms and conditions at the time of booth reservation.

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