Brandy Rand

Industry Analyst

Brandy Rand has over 20 years of senior leadership experience across the beverage alcohol industry. She’s an expert on category and consumer trends and is known for her strategic insights on business transformation and profitable growth. In her most recent role at IWSR Drinks Market Analysis, she successfully developed a market-leading U.S. research and commercial division, oversaw global product verticals, and drove analytical intelligence in key practice areas. She has been a trusted advisory partner to multinational corporations, financial institutions, trade organizations, and C-level executives in the drinks business.

With previous positions at Allied Domecq Spirits & Wines and Bacardi Limited, Brandy managed brand strategy, distributor relations, trade marketing, communication, consumer engagement, and product innovation. During her career, Brandy has also held consulting positions across media and consumer packaged goods (CPG) sectors with a focus on brand-building in an ever-changing business environment. With her knowledge of the drinks industry, consumer insights, and passion for uncovering trends, she is a frequent keynote speaker and moderator at leading industry events. Brandy regularly provides media commentary on beverage alcohol and has appeared in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg, and various trade publications.